Benjamin Moore

Carter Plum

CW-355

Carter Plum is a deep plum with brown-umber undertones and a warm cast. An LRV of 10.07 indicates very low reflectance and a strong depth of color. It works on accent walls, built-ins, or dining rooms where dark color is appropriate.

For lighter balance, use Benjamin Moore Floral White or Windham Cream. Hale Navy and Kendall Charcoal provide cooler, darker companions.

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Brand

Benjamin Moore

Code

CW-355

Collection

Williamsburg Paint Color Collection

Carter Plum in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Benjamin Moore Carter Plum under artificial light

Light Temperature: 2700K

Natural Lighting

Living room scene to simulate Benjamin Moore Carter Plum under natural light

Light Temperature: 4500K

Technical Specifications

Undertones

Type

Pink

Strength

Medium

Temperature

warm

Hue Angle

345°

Red Family

Lightness

36%

Dark

Saturation

26%

Muted

LRV

10.1

0%100%

Very Dark

Dark

Medium

Light

Very Light

White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position

Saturation →

Lightness →

Color Codes

HEX

#734450

RGB Decimal

115, 68, 80

RGB Percent

45.1%, 26.7%, 31.4%

HSL

344.7, 25.7%, 35.9%

HSV

344.7, 40.9%, 45.1%

CMYK

0.0%, 40.9%, 30.4%, 54.9%

YIQ

83.4, 24.1, 13.7

XYZ

10.59, 8.36, 8.64

CIE Lab

34.72, 21.95, 1.49

CIE Luv

34.72, 28.75, -1.66

Hunter Lab

28.91, 16.82, 1.01

Decimal

7554128

Coordinating Colors and Color Palettes

Darker Shades

Monochromatic dark

Carter Plum Radicchio Burgundy Power Tie

Lighter Shades

Monochromatic light

Carter Plum Cabernet Thornberry Sugarplum Dance

Complementary

Opposite on color wheel

Carter Plum Raging Sea Dark Everglade Island Paradise

Analogous

Adjacent colors

Carter Plum Leather Clutch Purple Davenport Russian Olive

Warm Shades

Warm spectrum

Carter Plum Purple Davenport Sultana Amethyst Ice

Closest Paint Matches

Cross-brand matches are close, never exact. Each brand uses different bases and sheens, so sample before you buy gallons.

Benjamin Moore

Carter Plum

Behr

Formal Maroon

Benjamin Moore

Carter Plum

Glidden

Red Red Wine

Benjamin Moore

Carter Plum

Benjamin Moore

Bordéaux Red

Benjamin Moore

Carter Plum

Glidden

Chilled Wine

Benjamin Moore

Carter Plum

Benjamin Moore

New London Burgundy

Benjamin Moore

Carter Plum

Glidden

Chianti

Benjamin Moore

Carter Plum

Farrow & Ball

Preference Red

Benjamin Moore

Carter Plum

Behr

Spiced Wine

Benjamin Moore

Carter Plum

Valspar

Stoic

Benjamin Moore

Carter Plum

Behr

Rumors

Benjamin Moore

Carter Plum

Glidden

Purple Cabbage

Benjamin Moore

Carter Plum

Benjamin Moore

Beaujolais

Benjamin Moore

Carter Plum

Benjamin Moore

Hodley Red

Benjamin Moore

Carter Plum

Behr

Rule Breaker

Benjamin Moore

Carter Plum

Glidden

Merlot

Benjamin Moore

Carter Plum

Benjamin Moore

Plum Raisin