Benjamin Moore

New London Burgundy

HC-61

New London Burgundy by Benjamin Moore is a deep red with distinct brown undertones that give it a muted, wine-like quality rather than a bright or primary red appearance. With an LRV of 9.82, it is a low-reflectance color best suited for dining rooms, libraries, and accent walls where a dark, concentrated finish is appropriate. The brown influence prevents it from reading as purely red, grounding the tone in a darker register.

It works well alongside Benjamin Moore White Dove, Pale Oak, Hale Navy, Deep Rose, and Audubon Russet for both lightening contrast and warm tonal continuity.

Brand

Benjamin Moore

Code

HC-61

Collection

Historical Colors

New London Burgundy in Real Homes (3 Photos)

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New London Burgundy in Different Light

Artificial Lighting

Bedroom scene to simulate Benjamin Moore New London Burgundy under artificial light

Natural Lighting

Living room scene to simulate Benjamin Moore New London Burgundy under natural light

Technical Specifications

Undertones

Type

Red

Strength

Medium

Temperature

warm

Hue Angle

356°

Red Family

Lightness

38%

Dark

Saturation

22%

Muted

LRV

9.8
0%100%
Very Dark
Dark
Medium
Light
Very Light
White
Color Position
Saturation →
Lightness →

Color Codes

HEX
#754B4E
RGB Decimal
117, 75, 78
RGB Percent
45.9%, 29.4%, 30.6%
HSL
355.7, 21.9%, 37.6%
HSV
355.7, 35.9%, 45.9%
CMYK
0.0%, 35.9%, 33.3%, 54.1%
YIQ
87.9, 24.1, 9.8
XYZ
11.23, 9.36, 8.42
CIE Lab
36.68, 18.28, 5.60
CIE Luv
36.68, 26.67, 3.77
Hunter Lab
30.60, 14.00, 3.72
Decimal
7686990
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