Benjamin Moore

New London Burgundy

HC-61

New London Burgundy by Benjamin Moore is a deep red with distinct brown undertones that give it a muted, wine-like quality rather than a bright or primary red appearance. With an LRV of 9.82, it is a low-reflectance color best suited for dining rooms, libraries, and accent walls where a dark, concentrated finish is appropriate. The brown influence prevents it from reading as purely red, grounding the tone in a darker register.

It works well alongside Benjamin Moore White Dove, Pale Oak, Hale Navy, Deep Rose, and Audubon Russet for both lightening contrast and warm tonal continuity.

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Brand

Benjamin Moore

Code

HC-61

Collection

Historical Colors

New London Burgundy in Real Homes (3 Photos)

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New London Burgundy in Different Light

Artificial Lighting

Bedroom scene to simulate Benjamin Moore New London Burgundy under artificial light

Light Temperature: 2700K

Natural Lighting

Living room scene to simulate Benjamin Moore New London Burgundy under natural light

Light Temperature: 4500K

Technical Specifications

Undertones

Type

Red

Strength

Medium

Temperature

warm

Hue Angle

356°

Red Family

Lightness

38%

Dark

Saturation

22%

Muted

LRV

9.8

0%100%

Very Dark

Dark

Medium

Light

Very Light

White

Color Position

Saturation →

Lightness →

Color Codes

HEX

#754B4E

RGB Decimal

117, 75, 78

RGB Percent

45.9%, 29.4%, 30.6%

HSL

355.7, 21.9%, 37.6%

HSV

355.7, 35.9%, 45.9%

CMYK

0.0%, 35.9%, 33.3%, 54.1%

YIQ

87.9, 24.1, 9.8

XYZ

11.23, 9.36, 8.42

CIE Lab

36.68, 18.28, 5.60

CIE Luv

36.68, 26.67, 3.77

Hunter Lab

30.60, 14.00, 3.72

Decimal

7686990

Coordinating Colors and Color Palettes

Darker Shades

Monochromatic dark

New London Burgundy Formal Maroon Cordovan Marooned

Lighter Shades

Monochromatic light

New London Burgundy Make Mine Mauve Violet Dusk Mediterranean Sunset

Complementary

Opposite on color wheel

New London Burgundy Pacific Rim Night Watch Nautical

Analogous

Adjacent colors

New London Burgundy Coconut Grove Euphoric Magenta Candied Lime

Warm Shades

Warm spectrum

New London Burgundy Euphoric Magenta Passion Plum Pansy Petal

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