Paint Color Consultants

Farrow & Ball

Preference Red

No. 297

Preference Red is a deep, muted red from Farrow & Ball with balanced undertones that sit between warm and cool, giving it a dusty, restrained quality. Its hex value is #6F4449 and with an LRV of 30.4 it absorbs most light, making it better suited to accent walls, dining rooms, or smaller spaces where a darker tone is intentional. It reads as a grounded, brownish red rather than a bright or saturated one.

Farrow & Ball Skimming Stone and String help offset its depth, while Railings, Stiffkey Blue, and Sulking Room Pink create cohesive schemes around it.
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Brand

Farrow & Ball

Code

No. 297

Preference Red in Real Homes (32 Photos)

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Preference Red in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Farrow & Ball Preference Red under artificial light

Natural Lighting

Living room scene to simulate Farrow & Ball Preference Red under natural light

Technical Specifications

Undertones

Type

Red

Strength

Medium

Temperature

warm

Hue Angle

353°

Red Family

Lightness

35%

Dark

Saturation

24%

Muted

LRV

30.4
0%100%
Very Dark
Dark
Medium
Light
Very Light
White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position
Saturation →
Lightness →

Color Codes

HEX
#6F4449
RGB Decimal
111, 68, 73
RGB Percent
43.5%, 26.7%, 28.6%
HSL
353.0, 24.0%, 35.1%
HSV
353.0, 38.7%, 43.5%
CMYK
0.0%, 38.7%, 34.2%, 56.5%
YIQ
81.4, 24.0, 10.6
XYZ
9.83, 7.99, 7.33
CIE Lab
33.97, 19.26, 4.80
CIE Luv
33.97, 27.02, 2.59
Hunter Lab
28.28, 14.50, 3.13
Decimal
7291977

Coordinating Colors and Color Palettes

Darker Shades

Monochromatic dark

Preference RedMerlotCaponataNoblesse Oblige

Lighter Shades

Monochromatic light

Preference RedPomegranate PunchAudrey's BlushDutchess Dawn

Complementary

Opposite on color wheel

Preference RedCrystal BallDark As NightSeafarer

Analogous

Adjacent colors

Preference RedAuthentic BrownLove PotionOlive Orchard

Warm Shades

Warm spectrum

Preference RedLove PotionRoyal PlumCosmic Berry

Closest Paint Matches

Cross-brand matches are close, never exact. Each brand uses different bases and sheens, so sample before you buy gallons.

Farrow & Ball

Preference Red

Glidden

Red Red Wine

Farrow & Ball

Preference Red

Behr

Formal Maroon

Farrow & Ball

Preference Red

Valspar

Stoic

Farrow & Ball

Preference Red

Glidden

Chianti

Farrow & Ball

Preference Red

Benjamin Moore

Ruby Dusk

Farrow & Ball

Preference Red

Behr

Rumors

Farrow & Ball

Preference Red

Glidden

Merlot

Farrow & Ball

Preference Red

Behr

Cherry Cola

Farrow & Ball

Preference Red

Benjamin Moore

Carter Plum

Farrow & Ball

Preference Red

Benjamin Moore

Bordéaux Red

Farrow & Ball

Preference Red

Behr

Twinberry

Farrow & Ball

Preference Red

Glidden

Warm Mahogany

Farrow & Ball

Preference Red

Glidden

Chocolate Eclair

Farrow & Ball

Preference Red

Behr

Dressed To Impress

Farrow & Ball

Preference Red

Glidden

Chilled Wine

Farrow & Ball

Preference Red

Benjamin Moore

New London Burgundy