Benjamin Moore

My Valentine

1330

My Valentine is a deep, saturated red carrying a violet undertone that shifts its appearance away from a straightforward crimson. At an LRV of 12.98, it absorbs a significant amount of light, reading as bold and heavy on the wall. The violet cast becomes more apparent under cooler lighting conditions and recedes somewhat in warm, incandescent light.

Pairing it with White Dove or Simply White gives necessary relief, while Kendall Charcoal or Onyx can frame it in a tonal scheme. A softer adjacent option like Mauve Mist picks up the violet thread without adding further visual weight.

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Brand

Benjamin Moore

Code

1330

Collection

Benjamin Moore Classics

My Valentine in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Benjamin Moore My Valentine under artificial light

Light Temperature: 2700K

Natural Lighting

Living room scene to simulate Benjamin Moore My Valentine under natural light

Light Temperature: 4500K

Technical Specifications

Undertones

Type

Red

Strength

High

Temperature

warm

Hue Angle

353°

Red Family

Lightness

45%

Medium

Saturation

44%

Moderate

LRV

13.0

0%100%

Very Dark

Dark

Medium

Light

Very Light

White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position

Saturation →

Lightness →

Color Codes

HEX

#A5414D

RGB Decimal

165, 65, 77

RGB Percent

64.7%, 25.5%, 30.2%

HSL

352.8, 43.5%, 45.1%

HSV

352.8, 60.6%, 64.7%

CMYK

0.0%, 60.6%, 53.3%, 35.3%

YIQ

96.3, 55.7, 24.8

XYZ

18.75, 12.32, 8.41

CIE Lab

41.71, 42.28, 14.33

CIE Luv

41.71, 70.51, 8.84

Hunter Lab

35.09, 36.94, 9.16

Decimal

10830157

Coordinating Colors and Color Palettes

Darker Shades

Monochromatic dark

My Valentine Luxurious Red Rushing Red Lovestruck

Lighter Shades

Monochromatic light

My Valentine Vibrant Blush Doric Pink Pink Eraser

Complementary

Opposite on color wheel

My Valentine Seafarer Bubble Turquoise Coastal Paradise

Analogous

Adjacent colors

My Valentine Pale Cordovan Pre-Dawn Sky Crushed Oregano

Warm Shades

Warm spectrum

My Valentine Pre-Dawn Sky Grape Juice Cosmic Berry

Closest Paint Matches

Cross-brand matches are close, never exact. Each brand uses different bases and sheens, so sample before you buy gallons.

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Burnt Peanut Red

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Travers Red

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Chinaberry

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Moroccan Red

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Timeless Ruby

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Patriot Red

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Granada

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Mediterranean Spice

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