Paint Color Consultants

Sherwin Williams

Natural Choice

SW 7011

Natural Choice is a soft warm off-white carrying subtle beige undertones that keep it from reading stark or clinical on walls. With an LRV of 73, it reflects a solid amount of light while maintaining enough depth to avoid a washed-out appearance. This shade works well in living rooms, bedrooms, and transitional hallways where a quiet warm white is needed.

It coordinates naturally with Sherwin-Williams Accessible Beige, Alabaster, Shoji White, and Urbane Bronze for a grounded, cohesive palette.
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Brand

Sherwin Williams

Code

SW 7011

Collection

Top 50 Colors, Finest Whites & Neutrals (Finest Whites), Top Interior Colors, Top Exterior Colors, Historic Color Scheme 1, Historic Color Scheme 7, Urban Color Scheme 2, Warm Neutral Color Scheme 4, Earth Tones Color Scheme 3, Southwest Color Scheme 5, E

Natural Choice in Real Homes (30 Photos)

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Natural Choice in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Sherwin Williams Natural Choice under artificial light

Natural Lighting

Living room scene to simulate Sherwin Williams Natural Choice under natural light

Technical Specifications

Undertones

Type

Orange

Strength

Medium

Temperature

warm

Hue Angle

44°

Orange Family

Lightness

85%

Light

Saturation

25%

Muted

LRV

73.0
0%100%
Very Dark
Dark
Medium
Light
Very Light
White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position
Saturation →
Lightness →

Color Codes

HEX
#E3DED0
RGB Decimal
227, 222, 208
RGB Percent
89.0%, 87.1%, 81.6%
HSL
44.2, 25.3%, 85.3%
HSV
44.2, 8.4%, 89.0%
CMYK
0.0%, 2.2%, 8.4%, 11.0%
YIQ
221.9, 7.5, -3.3
XYZ
69.18, 73.13, 70.14
CIE Lab
88.51, -0.69, 7.46
CIE Luv
88.51, 3.68, 11.26
Hunter Lab
85.51, -0.69, 7.13
Decimal
14933712

Coordinating Colors and Color Palettes

Darker Shades

Monochromatic dark

Natural ChoiceMake BelieveFennel SeedRolling Prairie

Lighter Shades

Monochromatic light

Natural ChoiceSilky WhiteSoft WoolDu Jour

Complementary

Opposite on color wheel

Natural ChoiceCelestia BlueLavender BlueGarden Fairy

Analogous

Adjacent colors

Natural ChoiceFollyMorristown CreamGlass Tile

Closest Paint Matches

Cross-brand matches are close, never exact. Each brand uses different bases and sheens, so sample before you buy gallons.

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Farrow & Ball

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Fog Mist

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Hushed Hue

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Olympic Mountains

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Oyster White

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Arrowroote

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Glidden

Southern Breeze

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Behr

Light Granite

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Valspar

Asiago

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Fossil

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Gray Mist

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Sail Cloth

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Pacer White

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Old Prairie

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Polar Frost