Benjamin Moore

Make Believe

CSP-1035

Make Believe is a soft warm neutral with yellow-beige undertones and a faint greenish cast that prevents it from reading too pink or too gold. At an LRV of 51.99, it sits near the middle of the reflectance scale, offering moderate light return that works across a range of room orientations. It leans warmer than many gray-beige alternatives, placing it firmly in the greige-to-tan family.

It pairs naturally with White Dove and Ballet White, holds contrast well against Hale Navy or Kendall Charcoal, and layers smoothly alongside Revere Pewter or Edgecomb Gray.

Brand

Benjamin Moore

Code

CSP-1035

Collection

Color Stories

Make Believe in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Benjamin Moore Make Believe under artificial light

Natural Lighting

Living room scene to simulate Benjamin Moore Make Believe under natural light

Technical Specifications

Undertones

Type

Orange

Strength

Medium

Temperature

warm

Hue Angle

43°

Orange Family

Lightness

72%

Light

Saturation

25%

Muted

LRV

52.0
0%100%
Very Dark
Dark
Medium
Light
Very Light
White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position
Saturation →
Lightness →

Color Codes

HEX
#CAC0A6
RGB Decimal
202, 192, 166
RGB Percent
79.2%, 75.3%, 65.1%
HSL
43.3, 25.4%, 72.2%
HSV
43.3, 17.8%, 79.2%
CMYK
0.0%, 5.0%, 17.8%, 20.8%
YIQ
192.0, 14.3, -6.0
XYZ
50.09, 53.01, 43.67
CIE Lab
77.88, -0.79, 14.37
CIE Luv
77.88, 7.49, 20.61
Hunter Lab
72.81, -0.74, 12.41
Decimal
13287590

Coordinating Colors and Color Palettes