Farrow & Ball

Imperial Purple

No. W40

Imperial Purple is a dark, muted purple with cool gray undertones that prevent it from reading as overtly violet. With an LRV of 32.5, it absorbs a good deal of light and works best in dining rooms, studies, or accent walls where a grounded wall color is the goal. The gray base softens the purple enough to sit alongside neutral schemes.

It pairs well with Shaded White and Slipper Satin for trim, while Hague Blue and Off-Black can deepen adjacent surfaces. Calluna offers a lighter purple for tonal layering.

Brand

Farrow & Ball

Code

No. W40

Imperial Purple in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Farrow & Ball Imperial Purple under artificial light

Natural Lighting

Living room scene to simulate Farrow & Ball Imperial Purple under natural light

Technical Specifications

Undertones

Type

Blue

Strength

Low

Temperature

cool

Hue Angle

240°

Blue Family

Lightness

37%

Dark

Saturation

13%

Very Muted

LRV

32.5
0%100%
Very Dark
Dark
Medium
Light
Very Light
White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position
Saturation →
Lightness →

Color Codes

HEX
#51516A
RGB Decimal
81, 81, 106
RGB Percent
31.8%, 31.8%, 41.6%
HSL
240.0, 13.4%, 36.7%
HSV
240.0, 23.6%, 41.6%
CMYK
23.6%, 23.6%, 0.0%, 58.4%
YIQ
83.8, -8.1, 7.8
XYZ
8.94, 8.67, 14.84
CIE Lab
35.35, 6.03, -14.39
CIE Luv
35.35, -1.43, -19.78
Hunter Lab
29.45, 4.33, -11.77
Decimal
5329258

Coordinating Colors and Color Palettes