Benjamin Moore

Summer Plum

2074-20

Summer Plum is a deep red-violet with pronounced saturation and minimal gray. Its low LRV of 9.6 makes it a strong visual anchor suitable for accent walls, dining rooms, or intimate bedrooms. The color absorbs light and intensifies in low-light conditions.

It reads warmer under incandescent lighting and cooler in daylight. It pairs well with Chantilly Lace and Classic Gray to offset its depth. Related hues like Raspberry Glaze and Grape Juice maintain tonal continuity, while darker woods reinforce contrast.

Brand

Benjamin Moore

Code

2074-20

Collection

Color Preview

Summer Plum in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Benjamin Moore Summer Plum under artificial light

Natural Lighting

Living room scene to simulate Benjamin Moore Summer Plum under natural light

Technical Specifications

Undertones

Type

Pink

Strength

High

Temperature

warm

Hue Angle

323°

Purple Family

Lightness

36%

Dark

Saturation

34%

Moderate

LRV

9.6
0%100%
Very Dark
Dark
Medium
Light
Very Light
White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position
Saturation →
Lightness →

Color Codes

HEX
#7B3C63
RGB Decimal
123, 60, 99
RGB Percent
48.2%, 23.5%, 38.8%
HSL
322.9, 34.4%, 35.9%
HSV
322.9, 51.2%, 48.2%
CMYK
0.0%, 51.2%, 19.5%, 51.8%
YIQ
83.3, 25.0, 25.5
XYZ
12.04, 8.34, 12.78
CIE Lab
34.69, 32.60, -10.53
CIE Luv
34.69, 34.47, -18.28
Hunter Lab
28.89, 26.17, -8.23
Decimal
8076387

Coordinating Colors and Color Palettes