Benjamin Moore

Grape Juice

2074-10

Grape Juice is a deep purple positioned between burgundy and violet, with red undertones that give it warmth despite its dark value. The LRV of 6.73 means this color absorbs most light, making it best suited for accent walls, dining rooms, or smaller spaces where a rich backdrop is desired. Its wine-like depth reads as dramatic without appearing overly saturated.

This shade works alongside Benjamin Moore White Dove or Revere Pewter for necessary contrast, while Hale Navy or Hunter Green can complement it in layered color schemes. Mauve Blush offers a softer transitional option.

Brand

Benjamin Moore

Code

2074-10

Collection

Color Preview

Grape Juice in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Benjamin Moore Grape Juice under artificial light

Natural Lighting

Living room scene to simulate Benjamin Moore Grape Juice under natural light

Technical Specifications

Undertones

Type

Pink

Strength

High

Temperature

warm

Hue Angle

331°

Red Family

Lightness

29%

Dark

Saturation

32%

Moderate

LRV

6.7
0%100%
Very Dark
Dark
Medium
Light
Very Light
White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position
Saturation →
Lightness →

Color Codes

HEX
#62334A
RGB Decimal
98, 51, 74
RGB Percent
38.4%, 20.0%, 29.0%
HSL
330.6, 31.5%, 29.2%
HSV
330.6, 48.0%, 38.4%
CMYK
0.0%, 48.0%, 24.5%, 61.6%
YIQ
67.7, 20.6, 17.1
XYZ
7.46, 5.46, 7.14
CIE Lab
28.00, 24.38, -4.78
CIE Luv
28.00, 26.02, -9.01
Hunter Lab
23.36, 17.88, -3.29
Decimal
6435658

Coordinating Colors and Color Palettes

Darker Shades

Monochromatic dark

Lighter Shades

Monochromatic light

Complementary

Opposite on color wheel