Paint Color Consultants

Benjamin Moore

Once Upon a Time

574

Once Upon a Time by Benjamin Moore is a deep emerald green with cool undertones and a saturated, jewel-like depth. Its LRV of 21.23 means it absorbs a considerable amount of light, lending richness to dining rooms, living rooms, and studies when paired with adequate lighting. The cool green base keeps the color from feeling heavy or muddy.

It coordinates well with Benjamin Moore's White Dove, Pale Oak, Hale Navy, Wythe Blue, and Saybrook Sage, allowing for balanced schemes that range from high-contrast pairings to analogous cool green arrangements.
Buy Paint OnlineTry AI Designer

Brand

Benjamin Moore

Code

574

Collection

Benjamin Moore Classics

Once Upon a Time in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Benjamin Moore Once Upon a Time under artificial light

Natural Lighting

Living room scene to simulate Benjamin Moore Once Upon a Time under natural light

Technical Specifications

Undertones

Type

Green

Strength

High

Temperature

cool

Hue Angle

143°

Green Family

Lightness

36%

Dark

Saturation

56%

Saturated

LRV

21.2
0%100%
Very Dark
Dark
Medium
Light
Very Light
White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position
Saturation →
Lightness →

Color Codes

HEX
#288F50
RGB Decimal
40, 143, 80
RGB Percent
15.7%, 56.1%, 31.4%
HSL
143.3, 56.3%, 35.9%
HSV
143.3, 72.0%, 56.1%
CMYK
72.0%, 0.0%, 44.1%, 43.9%
YIQ
105.0, -41.1, -41.4
XYZ
12.15, 20.68, 10.94
CIE Lab
52.59, -43.81, 25.28
CIE Luv
52.59, -41.72, 38.07
Hunter Lab
45.47, -30.39, 16.36
Decimal
2658128

Coordinating Colors and Color Palettes

Darker Shades

Monochromatic dark

Once Upon a TimeLucky GreenCactus GreenClover Green

Lighter Shades

Monochromatic light

Once Upon a TimeDivotGreen GalaMountain Mint

Complementary

Opposite on color wheel

Once Upon a TimeMagenta ManicureElderberry WineSpring Azalea

Analogous

Adjacent colors

Once Upon a TimeAzure TideLizard GreenNight Fever

Closest Paint Matches

Cross-brand matches are close, never exact. Each brand uses different bases and sheens, so sample before you buy gallons.

Benjamin Moore

Once Upon a Time

Sherwin Williams

Lucky Green

Benjamin Moore

Once Upon a Time

Benjamin Moore

Nile Green

Benjamin Moore

Once Upon a Time

Sherwin Williams

Argyle

Benjamin Moore

Once Upon a Time

Behr

Paradise Of Greenery

Benjamin Moore

Once Upon a Time

Behr

Exquisite Emerald

Benjamin Moore

Once Upon a Time

Benjamin Moore

Irish Moss

Benjamin Moore

Once Upon a Time

Sherwin Williams

Envy