Benjamin Moore

Pure Joy

327

Pure Joy is a medium yellow from Benjamin Moore with warm undertones that lean toward golden rather than green. It has an LRV of 72.26, which means it reflects a significant amount of light and can help brighten kitchens, breakfast nooks, and playrooms. The warmth in this shade keeps it from reading overly bright or acidic on walls.

It coordinates well with soft greens like Saybrook Sage, muted oranges such as Autumn Cover, and deeper anchoring tones like Hale Navy, while neutrals like White Dove and Simply White provide a clean counterbalance.

Brand

Benjamin Moore

Code

327

Collection

Benjamin Moore Classics

Pure Joy in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Benjamin Moore Pure Joy under artificial light

Natural Lighting

Living room scene to simulate Benjamin Moore Pure Joy under natural light

Technical Specifications

Undertones

Type

Yellow

Strength

High

Temperature

warm

Hue Angle

49°

Orange Family

Lightness

70%

Light

Saturation

97%

Highly Saturated

LRV

72.3
0%100%
Very Dark
Dark
Medium
Light
Very Light
White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position
Saturation →
Lightness →

Color Codes

HEX
#FDE269
RGB Decimal
253, 226, 105
RGB Percent
99.2%, 88.6%, 41.2%
HSL
49.1, 97.4%, 70.2%
HSV
49.1, 58.5%, 99.2%
CMYK
0.0%, 10.7%, 58.5%, 0.8%
YIQ
220.3, 55.1, -32.1
XYZ
70.25, 76.30, 24.39
CIE Lab
90.00, -4.80, 61.29
CIE Luv
90.00, 23.83, 75.87
Hunter Lab
87.35, -4.77, 43.19
Decimal
16638569

Coordinating Colors and Color Palettes