Paint Color Consultants

Benjamin Moore

Strawberry Shortcake

2000-40

Strawberry Shortcake is a red-based pink with warm undertones and moderate saturation. Its LRV of 37.32 gives it enough depth to read clearly without overpowering a space. The color works well on feature walls, children’s rooms, or smaller areas where controlled warmth is desired.

It maintains consistency under artificial light. Strawberry Shortcake pairs naturally with Benjamin Moore White Dove and Atrium White, while stronger contrast can be achieved using Van Deusen Blue or Night Train. Coral Gables and Apple Blossom support softer transitions.
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Brand

Benjamin Moore

Code

2000-40

Collection

Color Preview

Strawberry Shortcake in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Benjamin Moore Strawberry Shortcake under artificial light

Natural Lighting

Living room scene to simulate Benjamin Moore Strawberry Shortcake under natural light

Technical Specifications

Undertones

Type

Red

Strength

High

Temperature

warm

Hue Angle

349°

Red Family

Lightness

73%

Light

Saturation

86%

Highly Saturated

LRV

37.3
0%100%
Very Dark
Dark
Medium
Light
Very Light
White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position
Saturation →
Lightness →

Color Codes

HEX
#F57F94
RGB Decimal
245, 127, 148
RGB Percent
96.1%, 49.8%, 58.0%
HSL
349.3, 85.5%, 72.9%
HSV
349.3, 48.2%, 96.1%
CMYK
0.0%, 48.2%, 39.6%, 3.9%
YIQ
164.7, 63.6, 31.4
XYZ
50.59, 36.73, 32.44
CIE Lab
67.07, 47.14, 9.65
CIE Luv
67.07, 79.98, 4.08
Hunter Lab
60.60, 47.64, 8.01
Decimal
16088980

Coordinating Colors and Color Palettes

Darker Shades

Monochromatic dark

Strawberry ShortcakePink PopsicleSo CharmingSpring Tulips

Lighter Shades

Monochromatic light

Strawberry ShortcakeCoral PinkVoile PinkPleasing Pink

Closest Paint Matches

Cross-brand matches are close, never exact. Each brand uses different bases and sheens, so sample before you buy gallons.

Benjamin Moore

Strawberry Shortcake

Benjamin Moore

Pink Popsicle

Benjamin Moore

Strawberry Shortcake

Benjamin Moore

Flamingo's Dream

Benjamin Moore

Strawberry Shortcake

Benjamin Moore

True Pink

Benjamin Moore

Strawberry Shortcake

Benjamin Moore

Radiant Rose

Benjamin Moore

Strawberry Shortcake

Valspar

So Charming

Benjamin Moore

Strawberry Shortcake

Benjamin Moore

Deep Carnation

Benjamin Moore

Strawberry Shortcake

Benjamin Moore

Autumn Red

Benjamin Moore

Strawberry Shortcake

Valspar

Iced Berry

Benjamin Moore

Strawberry Shortcake

Benjamin Moore

Potpourri

Benjamin Moore

Strawberry Shortcake

Benjamin Moore

Pink Peach

Benjamin Moore

Strawberry Shortcake

Benjamin Moore

Pink Starburst

Benjamin Moore

Strawberry Shortcake

Benjamin Moore

Hydrangea Flowers

Benjamin Moore

Strawberry Shortcake

Valspar

Poppy Field