Benjamin Moore

America's Heartland

197

Americas Heartland is an ultra-sheer yellow with a warm, slightly creamy base that keeps it from looking stark or acidic. With an LRV of 77.71, it reflects a high amount of light and reads as barely tinted in bright rooms, becoming more noticeably yellow under artificial or evening light. It works in kitchens, hallways, and breakfast areas where a subtle lift in warmth is the intent.

Benjamin Moore White Dove and Swiss Coffee coordinate closely on trim, Saybrook Sage offers a muted green complement, and Kendall Charcoal or Hale Navy can define doors or cabinetry.

Brand

Benjamin Moore

Code

197

Collection

Benjamin Moore Classics

America's Heartland in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Benjamin Moore America's Heartland under artificial light

Natural Lighting

Living room scene to simulate Benjamin Moore America's Heartland under natural light

Technical Specifications

Undertones

Type

Yellow

Strength

High

Temperature

warm

Hue Angle

46°

Orange Family

Lightness

86%

Light

Saturation

72%

Highly Saturated

LRV

77.7
0%100%
Very Dark
Dark
Medium
Light
Very Light
White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position
Saturation →
Lightness →

Color Codes

HEX
#F5E9C2
RGB Decimal
245, 233, 194
RGB Percent
96.1%, 91.4%, 76.1%
HSL
45.9, 71.8%, 86.1%
HSV
45.9, 20.8%, 96.1%
CMYK
0.0%, 4.9%, 20.8%, 3.9%
YIQ
232.1, 19.7, -9.6
XYZ
76.53, 81.59, 62.75
CIE Lab
92.39, -2.04, 20.44
CIE Luv
92.39, 9.39, 29.95
Hunter Lab
90.32, -2.06, 18.56
Decimal
16116162

Coordinating Colors and Color Palettes