Benjamin Moore

Terra Mauve

105 / CC-390

Terra Mauve is a deep burnt sienna from Benjamin Moore with warm red-brown undertones that distinguish it from cooler mauve tones. At an LRV of 15.67, it absorbs a substantial amount of light and produces a dense, enveloping appearance on walls. The reddish-brown base holds steady across most lighting conditions, though it may lean slightly more orange in direct warm light.

It works well alongside Benjamin Moore's Spanish Red, Hale Navy, White Dove, Simply White, and Copper Kettle, serving as either a primary wall color or a deep accent within earth-toned palettes.

Brand

Benjamin Moore

Code

105 / CC-390

Collection

Benjamin Moore Classics, Woodluxe Exterior Wood Stain Colors

Terra Mauve in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Benjamin Moore Terra Mauve under artificial light

Natural Lighting

Living room scene to simulate Benjamin Moore Terra Mauve under natural light

Technical Specifications

Undertones

Type

Orange

Strength

High

Temperature

warm

Hue Angle

21°

Red Family

Lightness

43%

Medium

Saturation

42%

Moderate

LRV

15.7
0%100%
Very Dark
Dark
Medium
Light
Very Light
White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position
Saturation →
Lightness →

Color Codes

HEX
#9C6040
RGB Decimal
156, 96, 64
RGB Percent
61.2%, 37.6%, 25.1%
HSL
20.9, 41.8%, 43.1%
HSV
20.9, 59.0%, 61.2%
CMYK
0.0%, 38.5%, 59.0%, 38.8%
YIQ
110.3, 46.1, 2.7
XYZ
18.82, 15.80, 6.91
CIE Lab
46.72, 21.09, 28.36
CIE Luv
46.72, 45.12, 27.86
Hunter Lab
39.75, 17.59, 16.65
Decimal
10248256

Coordinating Colors and Color Palettes