Paint Color Consultants

Benjamin Moore

Madison Avenue

759

Madison Avenue is a medium-saturation blue-green with an LRV of 47.26, sitting near the center of the reflectance scale. Green undertones are clearly present, pulling it away from a pure sky blue and closer to a teal-adjacent reading, especially in rooms with warm light. In cooler, north-facing spaces, the blue component becomes more dominant.

It coordinates well with Simply White or Chantilly Lace for clean contrast on trim and millwork. Deeper tones like Hale Navy or Chelsea Gray provide grounding, while Guilford Green or Wythe Blue offer tonal range within the same cool family.
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Brand

Benjamin Moore

Code

759

Collection

Benjamin Moore Classics

Madison Avenue in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Benjamin Moore Madison Avenue under artificial light

Natural Lighting

Living room scene to simulate Benjamin Moore Madison Avenue under natural light

Technical Specifications

Undertones

Type

Cyan/Teal

Strength

High

Temperature

cool

Hue Angle

189°

Cyan Family

Lightness

61%

Medium

Saturation

50%

Saturated

LRV

47.3
0%100%
Very Dark
Dark
Medium
Light
Very Light
White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position
Saturation →
Lightness →

Color Codes

HEX
#6BC0CE
RGB Decimal
107, 192, 206
RGB Percent
42.0%, 75.3%, 80.8%
HSL
188.5, 50.3%, 61.4%
HSV
188.5, 48.1%, 80.8%
CMYK
48.1%, 6.8%, 0.0%, 19.2%
YIQ
168.2, -55.2, -13.6
XYZ
36.05, 45.28, 65.23
CIE Lab
73.08, -22.01, -15.02
CIE Luv
73.08, -37.55, -19.93
Hunter Lab
67.29, -19.11, -15.22
Decimal
7061710

Coordinating Colors and Color Palettes

Darker Shades

Monochromatic dark

Madison AvenueHigh DiveBaltimore SkySalzburg Blue

Lighter Shades

Monochromatic light

Madison AvenueNot A Cloud In SightRhythm and BluesCalifornia Breeze

Complementary

Opposite on color wheel

Madison AvenueDash of CurryRosy PeachYouthful Coral

Analogous

Adjacent colors

Madison AvenueBrazilian BlueLavish GreenBrocade

Cool Shades

Cool spectrum

Madison AvenueBrazilian BluePlushBrocade

Closest Paint Matches

Cross-brand matches are close, never exact. Each brand uses different bases and sheens, so sample before you buy gallons.

Benjamin Moore

Madison Avenue

Valspar

Ocean Horizon

Benjamin Moore

Madison Avenue

Behr

Paradise Sky

Benjamin Moore

Madison Avenue

Valspar

Fiesta Blue

Benjamin Moore

Madison Avenue

Valspar

Water Fountain

Benjamin Moore

Madison Avenue

Behr

Rushing Stream

Benjamin Moore

Madison Avenue

Sherwin Williams

Mariner

Benjamin Moore

Madison Avenue

Benjamin Moore

Burbank Blue

Benjamin Moore

Madison Avenue

Glidden

Tropical Splash

Benjamin Moore

Madison Avenue

Sherwin Williams

Nautilus

Benjamin Moore

Madison Avenue

Benjamin Moore

Graceful Sea

Benjamin Moore

Madison Avenue

Valspar

Nautical

Benjamin Moore

Madison Avenue

Behr

Below Zero

Benjamin Moore

Madison Avenue

Valspar

Blue Topaz