Benjamin Moore

Madison Avenue

759

Madison Avenue is a medium-saturation blue-green with an LRV of 47.26, sitting near the center of the reflectance scale. Green undertones are clearly present, pulling it away from a pure sky blue and closer to a teal-adjacent reading, especially in rooms with warm light. In cooler, north-facing spaces, the blue component becomes more dominant.

It coordinates well with Simply White or Chantilly Lace for clean contrast on trim and millwork. Deeper tones like Hale Navy or Chelsea Gray provide grounding, while Guilford Green or Wythe Blue offer tonal range within the same cool family.

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Brand

Benjamin Moore

Code

759

Collection

Benjamin Moore Classics

Madison Avenue in Different Light

Artificial Lighting

Bedroom scene to simulate Benjamin Moore Madison Avenue under artificial light

Light Temperature: 2700K

Natural Lighting

Living room scene to simulate Benjamin Moore Madison Avenue under natural light

Light Temperature: 4500K

Technical Specifications

Undertones

Type

Cyan/Teal

Strength

High

Temperature

cool

Hue Angle

189°

Cyan Family

Lightness

61%

Medium

Saturation

50%

Saturated

LRV

47.3

0%100%

Very Dark

Dark

Medium

Light

Very Light

White

Color Position

Saturation →

Lightness →

Color Codes

HEX

#6BC0CE

RGB Decimal

107, 192, 206

RGB Percent

42.0%, 75.3%, 80.8%

HSL

188.5, 50.3%, 61.4%

HSV

188.5, 48.1%, 80.8%

CMYK

48.1%, 6.8%, 0.0%, 19.2%

YIQ

168.2, -55.2, -13.6

XYZ

36.05, 45.28, 65.23

CIE Lab

73.08, -22.01, -15.02

CIE Luv

73.08, -37.55, -19.93

Hunter Lab

67.29, -19.11, -15.22

Decimal

7061710

Coordinating Colors and Color Palettes

Darker Shades

Monochromatic dark

Madison Avenue High Dive Baltimore Sky Salzburg Blue

Lighter Shades

Monochromatic light

Madison Avenue Not A Cloud In Sight Rhythm and Blues California Breeze

Complementary

Opposite on color wheel

Madison Avenue Dash of Curry Rosy Peach Youthful Coral

Analogous

Adjacent colors

Madison Avenue Brazilian Blue Lavish Green Brocade

Cool Shades

Cool spectrum

Madison Avenue Brazilian Blue Plush Brocade

Closest Paint Matches

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Ocean Horizon

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Paradise Sky

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Fiesta Blue

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Water Fountain

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Rushing Stream

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Mariner

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Burbank Blue

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Glidden

Tropical Splash

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Sherwin Williams

Nautilus

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Graceful Sea

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Nautical

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Below Zero

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Valspar

Blue Topaz

Preview Your Space

Visualize Before You Decide

Preview how paint colors and design ideas may look in a real space before committing. Visual comparisons can help narrow options and reduce costly mistakes.