Paint Color Consultants

Benjamin Moore

Grape Gum

2068-20

Grape Gum is a deep purple with a cool temperature and secondary blue undertones that give it a rich, saturated appearance. With an LRV of 7.21, this color absorbs most light and functions best as an accent wall or in spaces where a dramatic focal point is intended, such as dining rooms or home offices. Its depth requires careful pairing with lighter colors.

Benjamin Moore's Simply White and Revere Pewter offer neutral contrast, while Lavender Mist provides tonal continuity. Purple Lotus extends the purple family, and a warm neutral like Sunburst can add balance.
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Brand

Benjamin Moore

Code

2068-20

Collection

Color Preview

Grape Gum in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Benjamin Moore Grape Gum under artificial light

Natural Lighting

Living room scene to simulate Benjamin Moore Grape Gum under natural light

Technical Specifications

Undertones

Type

Blue

Strength

Medium

Temperature

cool

Hue Angle

245°

Blue Family

Lightness

33%

Dark

Saturation

28%

Muted

LRV

7.2
0%100%
Very Dark
Dark
Medium
Light
Very Light
White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position
Saturation →
Lightness →

Color Codes

HEX
#413D6D
RGB Decimal
65, 61, 109
RGB Percent
25.5%, 23.9%, 42.7%
HSL
245.0, 28.2%, 33.3%
HSV
245.0, 44.0%, 42.7%
CMYK
40.4%, 44.0%, 0.0%, 57.3%
YIQ
67.7, -13.1, 15.8
XYZ
6.61, 5.57, 15.19
CIE Lab
28.29, 14.71, -27.38
CIE Luv
28.29, -1.10, -36.46
Hunter Lab
23.59, 10.30, -24.89
Decimal
4275565

Coordinating Colors and Color Palettes

Darker Shades

Monochromatic dark

Grape GumDramatistHeraldicRenaissance

Lighter Shades

Monochromatic light

Grape GumFully PurpleBrocadePurpleheart

Complementary

Opposite on color wheel

Grape GumGuacamolePinetopHopscotch

Analogous

Adjacent colors

Grape GumHatters PlushIndi Go-GoRoyal Plum

Cool Shades

Cool spectrum

Grape GumHatters PlushComtesseRoyal Plum

Closest Paint Matches

Cross-brand matches are close, never exact. Each brand uses different bases and sheens, so sample before you buy gallons.

Benjamin Moore

Grape Gum

Sherwin Williams

Valiant Violet

Benjamin Moore

Grape Gum

Benjamin Moore

Wizard

Benjamin Moore

Grape Gum

Valspar

Skyline

Benjamin Moore

Grape Gum

Farrow & Ball

Blue Maize

Benjamin Moore

Grape Gum

Glidden

Egyptian Violet

Benjamin Moore

Grape Gum

Behr

Nobility Blue

Benjamin Moore

Grape Gum

Valspar

Sumptuous Purple

Benjamin Moore

Grape Gum

Behr

Heraldic

Benjamin Moore

Grape Gum

Sherwin Williams

Izmir Purple

Benjamin Moore

Grape Gum

Sherwin Williams

Dignified