Benjamin Moore

Grape Gum

2068-20

Grape Gum is a deep purple with a cool temperature and secondary blue undertones that give it a rich, saturated appearance. With an LRV of 7.21, this color absorbs most light and functions best as an accent wall or in spaces where a dramatic focal point is intended, such as dining rooms or home offices. Its depth requires careful pairing with lighter colors.

Benjamin Moore's Simply White and Revere Pewter offer neutral contrast, while Lavender Mist provides tonal continuity. Purple Lotus extends the purple family, and a warm neutral like Sunburst can add balance.

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Brand

Benjamin Moore

Code

2068-20

Collection

Color Preview

Grape Gum in Different Light

Artificial Lighting

Bedroom scene to simulate Benjamin Moore Grape Gum under artificial light

Light Temperature: 2700K

Natural Lighting

Living room scene to simulate Benjamin Moore Grape Gum under natural light

Light Temperature: 4500K

Technical Specifications

Undertones

Type

Blue

Strength

Medium

Temperature

cool

Hue Angle

245°

Blue Family

Lightness

33%

Dark

Saturation

28%

Muted

LRV

7.2

0%100%

Very Dark

Dark

Medium

Light

Very Light

White

Color Position

Saturation →

Lightness →

Color Codes

HEX

#413D6D

RGB Decimal

65, 61, 109

RGB Percent

25.5%, 23.9%, 42.7%

HSL

245.0, 28.2%, 33.3%

HSV

245.0, 44.0%, 42.7%

CMYK

40.4%, 44.0%, 0.0%, 57.3%

YIQ

67.7, -13.1, 15.8

XYZ

6.61, 5.57, 15.19

CIE Lab

28.29, 14.71, -27.38

CIE Luv

28.29, -1.10, -36.46

Hunter Lab

23.59, 10.30, -24.89

Decimal

4275565

Coordinating Colors and Color Palettes

Darker Shades

Monochromatic dark

Grape Gum Dramatist Heraldic Renaissance

Lighter Shades

Monochromatic light

Grape Gum Fully Purple Brocade Purpleheart

Complementary

Opposite on color wheel

Grape Gum Guacamole Pinetop Hopscotch

Analogous

Adjacent colors

Grape Gum Hatters Plush Indi Go-Go Royal Plum

Cool Shades

Cool spectrum

Grape Gum Hatters Plush Comtesse Royal Plum

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Dignified

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