Positive Red

Positive Red is a deep, saturated red from Sherwin-Williams with warm orange-red undertones and an LRV of 11, placing it in the low-reflectance range. The hex #AD2C34 shows a strong red with slight blue content, producing a marginally cool edge within an otherwise warm hue. This color is commonly used on accent walls, front doors, and dining rooms where a concentrated statement is needed.

It coordinates with Sherwin-Williams Pure White for strong value contrast, Eider White for a softer pairing, Nomadic Desert for warm tonal layering, and Rosy Outlook for an analogous transition.