Benjamin Moore

Million Dollar Red

2003-10

Benjamin Moore Million Dollar Red (2003-10) is a deep, saturated red with an LRV of 12.58, placing it firmly in the low-reflectance range suited to accent walls and focal features. Its orange-leaning undertone keeps it from reading purely cool, while traces of brown add density to the hue. This red holds its ground in both natural and artificial light without shifting dramatically.

It pairs well with the crisp neutrality of Chantilly Lace (OC-65), the warm depth of Revere Pewter (HC-172), the grounded richness of Kendall Charcoal (HC-166), and the muted proximity of Shy Cherry (2007-20).

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Brand

Benjamin Moore

Code

2003-10

Collection

Color Preview

Million Dollar Red in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Benjamin Moore Million Dollar Red under artificial light

Light Temperature: 2700K

Natural Lighting

Living room scene to simulate Benjamin Moore Million Dollar Red under natural light

Light Temperature: 4500K

Technical Specifications

Undertones

Type

Red

Strength

High

Temperature

warm

Hue Angle

3°

Red Family

Lightness

44%

Medium

Saturation

61%

Saturated

LRV

12.6

0%100%

Very Dark

Dark

Medium

Light

Very Light

White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position

Saturation →

Lightness →

Color Codes

HEX

#B5332C

RGB Decimal

181, 51, 44

RGB Percent

71.0%, 20.0%, 17.3%

HSL

3.1, 60.9%, 44.1%

HSV

3.1, 75.7%, 71.0%

CMYK

0.0%, 71.8%, 75.7%, 29.0%

YIQ

89.1, 79.7, 25.2

XYZ

20.69, 12.37, 3.68

CIE Lab

41.80, 51.65, 34.99

CIE Luv

41.80, 99.47, 23.94

Hunter Lab

35.18, 46.76, 17.90

Decimal

11875116

Coordinating Colors and Color Palettes

Darker Shades

Monochromatic dark

Million Dollar Red Dantes Cardigan Country Redwood Posh Red

Lighter Shades

Monochromatic light

Million Dollar Red Race Car Stripe Powder Peach Faithful Rose

Complementary

Opposite on color wheel

Million Dollar Red Utopia Beckons Teal Ocean Cool Aqua

Analogous

Adjacent colors

Million Dollar Red Simply Sienna Gypsy Pink Vintage Chartreuse

Closest Paint Matches

Cross-brand matches are close, never exact. Each brand uses different bases and sheens, so sample before you buy gallons.

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