Benjamin Moore

Million Dollar Red

2003-10

Benjamin Moore Million Dollar Red (2003-10) is a deep, saturated red with an LRV of 12.58, placing it firmly in the low-reflectance range suited to accent walls and focal features. Its orange-leaning undertone keeps it from reading purely cool, while traces of brown add density to the hue. This red holds its ground in both natural and artificial light without shifting dramatically.

It pairs well with the crisp neutrality of Chantilly Lace (OC-65), the warm depth of Revere Pewter (HC-172), the grounded richness of Kendall Charcoal (HC-166), and the muted proximity of Shy Cherry (2007-20).

Brand

Benjamin Moore

Code

2003-10

Collection

Color Preview

Million Dollar Red in Different Light

Artificial Lighting

Bedroom scene to simulate Benjamin Moore Million Dollar Red under artificial light

Natural Lighting

Living room scene to simulate Benjamin Moore Million Dollar Red under natural light

Technical Specifications

Undertones

Type

Red

Strength

High

Temperature

warm

Hue Angle

3°

Red Family

Lightness

44%

Medium

Saturation

61%

Saturated

LRV

12.6
0%100%
Very Dark
Dark
Medium
Light
Very Light
White
Color Position
Saturation →
Lightness →

Color Codes

HEX
#B5332C
RGB Decimal
181, 51, 44
RGB Percent
71.0%, 20.0%, 17.3%
HSL
3.1, 60.9%, 44.1%
HSV
3.1, 75.7%, 71.0%
CMYK
0.0%, 71.8%, 75.7%, 29.0%
YIQ
89.1, 79.7, 25.2
XYZ
20.69, 12.37, 3.68
CIE Lab
41.80, 51.65, 34.99
CIE Luv
41.80, 99.47, 23.94
Hunter Lab
35.18, 46.76, 17.90
Decimal
11875116

Coordinating Colors and Color Palettes

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