Sherwin Williams

Passionate Purple

SW 6981

Passionate Purple is a deep, low-chroma purple from Sherwin-Williams with cool, blue-red undertones visible in its hex value (#795484). At an LRV of 12, it is a dark color that absorbs most ambient light, which means it functions best in well-lit rooms or on limited surface areas such as accent walls, interior doors, or powder room applications. In larger rooms, it will significantly reduce the perceived brightness of the space.

It coordinates with Sherwin-Williams Expressive Plum and Mythical as analogous deeper tones, while Pure White and Snowbound provide the necessary high-LRV contrast for trim and ceilings.

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Brand

Sherwin Williams

Code

SW 6981

Passionate Purple in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Sherwin Williams Passionate Purple under artificial light

Light Temperature: 2700K

Natural Lighting

Living room scene to simulate Sherwin Williams Passionate Purple under natural light

Light Temperature: 4500K

Technical Specifications

Undertones

Type

Pink

Strength

Medium

Temperature

warm

Hue Angle

286°

Purple Family

Lightness

42%

Medium

Saturation

22%

Muted

LRV

12.0

0%100%

Very Dark

Dark

Medium

Light

Very Light

White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position

Saturation →

Lightness →

Color Codes

HEX

#795484

RGB Decimal

121, 84, 132

RGB Percent

47.5%, 32.9%, 51.8%

HSL

286.3, 22.2%, 42.4%

HSV

286.3, 36.4%, 51.8%

CMYK

8.3%, 36.4%, 0.0%, 48.2%

YIQ

100.5, 6.6, 22.8

XYZ

15.22, 12.07, 23.36

CIE Lab

41.33, 24.41, -20.88

CIE Luv

41.33, 16.51, -32.49

Hunter Lab

34.74, 19.85, -18.90

Decimal

7951492

Coordinating Colors and Color Palettes

Darker Shades

Monochromatic dark

Passionate Purple Fire and Ice Amethyst Ice Comtesse

Lighter Shades

Monochromatic light

Passionate Purple Mirabella Grape Popsicle Hydrangea

Complementary

Opposite on color wheel

Passionate Purple Garden Cucumber Equestrian Green Exotic Bloom

Analogous

Adjacent colors

Passionate Purple Plum Perfect King's Court Aged Wine

Closest Paint Matches

Cross-brand matches are close, never exact. Each brand uses different bases and sheens, so sample before you buy gallons.

Sherwin Williams

Passionate Purple

Glidden

Cleopatra's Gown

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Passionate Purple

Benjamin Moore

Fire and Ice

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Valspar

Sonic Plum

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Passionate Purple

Sherwin Williams

Vigorous Violet

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Behr

Birthstone

Sherwin Williams

Passionate Purple

Behr

Classic Waltz

Sherwin Williams

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Valspar

Cosmic Berry

Sherwin Williams

Passionate Purple

Behr

Showstopper

Sherwin Williams

Passionate Purple

Valspar

Amethyst Ice

Sherwin Williams

Passionate Purple

Valspar

Voodoo Violet

Sherwin Williams

Passionate Purple

Glidden

Pageant Pansy

Sherwin Williams

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Benjamin Moore

Seduction