Benjamin Moore

Market Square Shell

CW-30

Market Square Shell is a mid-toned khaki neutral from the Benjamin Moore Colonial Williamsburg collection. Its undertones blend warm yellow and olive green, giving it an earthy, slightly weathered quality. The LRV of 49.99 places it squarely in the medium range, so it reads as a distinct color without absorbing too much light.

It coordinates cleanly with White Dove and Navajo White on the lighter end, while Kendall Charcoal or Hale Navy supply darker grounding. Edgecomb Gray and Balboa Mist work alongside it for a layered neutral palette.

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Brand

Benjamin Moore

Code

CW-30

Collection

Williamsburg Paint Color Collection

Market Square Shell in Different Light

Artificial Lighting

Bedroom scene to simulate Benjamin Moore Market Square Shell under artificial light

Light Temperature: 2700K

Natural Lighting

Living room scene to simulate Benjamin Moore Market Square Shell under natural light

Light Temperature: 4500K

Technical Specifications

Undertones

Type

Orange

Strength

Medium

Temperature

warm

Hue Angle

45°

Orange Family

Lightness

70%

Light

Saturation

23%

Muted

LRV

50.0

0%100%

Very Dark

Dark

Medium

Light

Very Light

White

Color Position

Saturation →

Lightness →

Color Codes

HEX

#C5BCA2

RGB Decimal

197, 188, 162

RGB Percent

77.3%, 73.7%, 63.5%

HSL

44.6, 23.2%, 70.4%

HSV

44.6, 17.8%, 77.3%

CMYK

0.0%, 4.6%, 17.8%, 22.7%

YIQ

187.7, 13.7, -6.2

XYZ

47.53, 50.45, 41.41

CIE Lab

76.34, -1.15, 14.30

CIE Luv

76.34, 6.88, 20.50

Hunter Lab

71.02, -1.08, 12.23

Decimal

12958882

Coordinating Colors and Color Palettes

Darker Shades

Monochromatic dark

Market Square Shell Fennel Seed Foggy Beach Rolling Prairie

Lighter Shades

Monochromatic light

Market Square Shell Shadow White Silky White Du Jour

Complementary

Opposite on color wheel

Market Square Shell Bonnie Blue Dusty Heather Globe Thistle

Analogous

Adjacent colors

Market Square Shell Lily Pad Pink Drab Relish

Warm Shades

Warm spectrum

Market Square Shell Pink Drab Mauve Mist Sugarplum Dance

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