Paint Color Consultants

Benjamin Moore

Market Square Shell

CW-30

Market Square Shell is a mid-toned khaki neutral from the Benjamin Moore Colonial Williamsburg collection. Its undertones blend warm yellow and olive green, giving it an earthy, slightly weathered quality. The LRV of 49.99 places it squarely in the medium range, so it reads as a distinct color without absorbing too much light.

It coordinates cleanly with White Dove and Navajo White on the lighter end, while Kendall Charcoal or Hale Navy supply darker grounding. Edgecomb Gray and Balboa Mist work alongside it for a layered neutral palette.
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Brand

Benjamin Moore

Code

CW-30

Collection

Williamsburg Paint Color Collection

Market Square Shell in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Benjamin Moore Market Square Shell under artificial light

Natural Lighting

Living room scene to simulate Benjamin Moore Market Square Shell under natural light

Technical Specifications

Undertones

Type

Orange

Strength

Medium

Temperature

warm

Hue Angle

45°

Orange Family

Lightness

70%

Light

Saturation

23%

Muted

LRV

50.0
0%100%
Very Dark
Dark
Medium
Light
Very Light
White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position
Saturation →
Lightness →

Color Codes

HEX
#C5BCA2
RGB Decimal
197, 188, 162
RGB Percent
77.3%, 73.7%, 63.5%
HSL
44.6, 23.2%, 70.4%
HSV
44.6, 17.8%, 77.3%
CMYK
0.0%, 4.6%, 17.8%, 22.7%
YIQ
187.7, 13.7, -6.2
XYZ
47.53, 50.45, 41.41
CIE Lab
76.34, -1.15, 14.30
CIE Luv
76.34, 6.88, 20.50
Hunter Lab
71.02, -1.08, 12.23
Decimal
12958882

Coordinating Colors and Color Palettes

Darker Shades

Monochromatic dark

Market Square ShellFennel SeedFoggy BeachRolling Prairie

Lighter Shades

Monochromatic light

Market Square ShellShadow WhiteSilky WhiteDu Jour

Complementary

Opposite on color wheel

Market Square ShellBonnie BlueDusty HeatherGlobe Thistle

Analogous

Adjacent colors

Market Square ShellLily PadPink DrabRelish

Warm Shades

Warm spectrum

Market Square ShellPink DrabMauve MistSugarplum Dance

Closest Paint Matches

Cross-brand matches are close, never exact. Each brand uses different bases and sheens, so sample before you buy gallons.

Benjamin Moore

Market Square Shell

Valspar

Good to Grow

Benjamin Moore

Market Square Shell

Glidden

Dancing Dolphin

Benjamin Moore

Market Square Shell

Farrow & Ball

Fawn

Benjamin Moore

Market Square Shell

Behr

Celery Powder

Benjamin Moore

Market Square Shell

Sherwin Williams

Relaxed Khaki

Benjamin Moore

Market Square Shell

Farrow & Ball

Wall White

Benjamin Moore

Market Square Shell

Behr

Washed Olive

Benjamin Moore

Market Square Shell

Glidden

Dusty Trail

Benjamin Moore

Market Square Shell

Benjamin Moore

Lichen Stone

Benjamin Moore

Market Square Shell

Glidden

Summer Suede

Benjamin Moore

Market Square Shell

Glidden

Northern Landscape

Benjamin Moore

Market Square Shell

Valspar

Sea Grape

Benjamin Moore

Market Square Shell

Valspar

Seine and Sensibility

Benjamin Moore

Market Square Shell

Valspar

Soft Stones

Benjamin Moore

Market Square Shell

Behr

Windsor Tan

Benjamin Moore

Market Square Shell

Valspar

Bayou Shade