Paint Color Consultants

Benjamin Moore

Ipanema

AF-245

Ipanema is a mid-tone shade with rosy brown undertones and an orange base, producing a warm, grounded appearance. With an LRV of 40.02, it falls in the medium light-reflectance range, suitable for living rooms and bedrooms where a warmer atmosphere is appropriate. The brown undertones keep the color from reading too pink while maintaining its warmth.

This shade pairs effectively with Benjamin Moore's Golden Straw, Shenandoah Taupe, Smoke, Stormy Monday, and White Dove, offering options for both tonal and contrasting combinations.
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Brand

Benjamin Moore

Code

AF-245

Collection

Affinity Color Collection

Ipanema in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Benjamin Moore Ipanema under artificial light

Natural Lighting

Living room scene to simulate Benjamin Moore Ipanema under natural light

Technical Specifications

Undertones

Type

Orange

Strength

High

Temperature

warm

Hue Angle

24°

Red Family

Lightness

66%

Medium

Saturation

33%

Moderate

LRV

40.0
0%100%
Very Dark
Dark
Medium
Light
Very Light
White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position
Saturation →
Lightness →

Color Codes

HEX
#C5A38C
RGB Decimal
197, 163, 140
RGB Percent
77.3%, 63.9%, 54.9%
HSL
24.2, 32.9%, 66.1%
HSV
24.2, 28.9%, 77.3%
CMYK
0.0%, 17.3%, 28.9%, 22.7%
YIQ
170.5, 27.7, -0.0
XYZ
40.86, 39.96, 30.37
CIE Lab
69.44, 9.08, 16.63
CIE Luv
69.44, 23.13, 21.12
Hunter Lab
63.21, 8.38, 13.36
Decimal
12952460

Coordinating Colors and Color Palettes

Darker Shades

Monochromatic dark

IpanemaChadwick BrownTeddyRich Clay Brown

Lighter Shades

Monochromatic light

IpanemaMalted MilkSavory CreamFresh Dough

Complementary

Opposite on color wheel

IpanemaChilly BlueAmerican AnthemVitamin Sea

Analogous

Adjacent colors

IpanemaHerb CornucopiaToasted MauveHarmonious

Warm Shades

Warm spectrum

IpanemaToasted MauveCyclamenRosy

Closest Paint Matches

Cross-brand matches are close, never exact. Each brand uses different bases and sheens, so sample before you buy gallons.

Benjamin Moore

Ipanema

Valspar

Woven Jute

Benjamin Moore

Ipanema

Benjamin Moore

Fox Hedge Tan

Benjamin Moore

Ipanema

Valspar

Emery Board

Benjamin Moore

Ipanema

Sherwin Williams

Beige Intenso

Benjamin Moore

Ipanema

Valspar

Naked Clay

Benjamin Moore

Ipanema

Valspar

Uncommon Coir

Benjamin Moore

Ipanema

Sherwin Williams

Sensational Sand

Benjamin Moore

Ipanema

Glidden

Yosemite Trailhead

Benjamin Moore

Ipanema

Sherwin Williams

Cabbage Rose

Benjamin Moore

Ipanema

Valspar

Gentility

Benjamin Moore

Ipanema

Benjamin Moore

Brookline Beige

Benjamin Moore

Ipanema

Benjamin Moore

Cafe Royal

Benjamin Moore

Ipanema

Valspar

Leatherbound

Benjamin Moore

Ipanema

Valspar

Brown Owl

Benjamin Moore

Ipanema

Sherwin Williams

Interface Tan

Benjamin Moore

Ipanema

Behr

Granola