Benjamin Moore

Carter Red

CW-230

Carter Red is a warm red with medium-deep saturation and historical character. Its LRV of 24.4 places it in the low-mid range, so it reads bold but not near-black. It is suitable for dining rooms, entry walls, or furniture where a strong red is acceptable.

Pair it with Benjamin Moore Revere Pewter or Saybrook Sage to moderate the warmth. Audubon Russet or Dinner Party extend the red-brown range.

Brand

Benjamin Moore

Code

CW-230

Collection

Williamsburg Paint Color Collection

Carter Red in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Benjamin Moore Carter Red under artificial light

Natural Lighting

Living room scene to simulate Benjamin Moore Carter Red under natural light

Technical Specifications

Undertones

Type

Red

Strength

High

Temperature

warm

Hue Angle

10°

Red Family

Lightness

57%

Medium

Saturation

43%

Moderate

LRV

24.4
0%100%
Very Dark
Dark
Medium
Light
Very Light
White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position
Saturation →
Lightness →

Color Codes

HEX
#C07060
RGB Decimal
192, 112, 96
RGB Percent
75.3%, 43.9%, 37.6%
HSL
10.0, 43.2%, 56.5%
HSV
10.0, 50.0%, 75.3%
CMYK
0.0%, 41.7%, 50.0%, 24.7%
YIQ
134.1, 52.8, 11.9
XYZ
29.64, 23.64, 14.07
CIE Lab
55.72, 29.92, 22.56
CIE Luv
55.72, 58.11, 22.15
Hunter Lab
48.62, 27.17, 15.43
Decimal
12611680

Coordinating Colors and Color Palettes