Farrow & Ball

London Clay

No. 244

London Clay is a deep, muted brown with subtle mauve undertones that give it a slightly cool lean compared to standard mid-browns. Its LRV of 40.9 places it in the darker mid-range, so it absorbs a fair amount of light and reads best in rooms with adequate natural or layered artificial lighting. It is commonly used on accent walls, in studies, or on cabinetry where a grounded tone is needed.

Peignoir and Skimming Stone work alongside it for softer surfaces, Wimborne White handles trim well, and Treron or a deep navy can anchor a fuller scheme.

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Brand

Farrow & Ball

Code

No. 244

London Clay in Real Homes (18 Photos)

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London Clay in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Farrow & Ball London Clay under artificial light

Light Temperature: 2700K

Natural Lighting

Living room scene to simulate Farrow & Ball London Clay under natural light

Light Temperature: 4500K

Technical Specifications

Undertones

Type

Orange

Strength

Low

Temperature

neutral

Hue Angle

19°

Red Family

Lightness

41%

Medium

Saturation

Very Muted

LRV

40.9

0%100%

Very Dark

Dark

Medium

Light

Very Light

White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position

Saturation →

Lightness →

Color Codes

HEX

#736660

RGB Decimal

115, 102, 96

RGB Percent

45.1%, 40.0%, 37.6%

HSL

18.9, 9.0%, 41.4%

HSV

18.9, 16.5%, 45.1%

CMYK

0.0%, 11.3%, 16.5%, 54.9%

YIQ

105.2, 9.7, 0.9

XYZ

13.93, 13.99, 13.03

CIE Lab

44.22, 4.06, 5.27

CIE Luv

44.22, 8.13, 6.12

Hunter Lab

37.41, 3.12, 3.79

Decimal

7562848

Coordinating Colors and Color Palettes

Darker Shades

Monochromatic dark

London Clay Oak Creek Dark Granite Phantom Mist

Lighter Shades

Monochromatic light

London Clay Poised Taupe Smoked Mauve Modest Silver

Complementary

Opposite on color wheel

London Clay Slate Tile Cracked Pepper Summerhouse Blue

Analogous

Adjacent colors

London Clay King's Court Poetry Plum Dark Sage

Closest Paint Matches

Cross-brand matches are close, never exact. Each brand uses different bases and sheens, so sample before you buy gallons.

Farrow & Ball

London Clay

Sherwin Williams

Nutshell

Farrow & Ball

London Clay

Sherwin Williams

Garret Gray

Farrow & Ball

London Clay

Behr

Wright Brown

Farrow & Ball

London Clay

Glidden

Granite

Farrow & Ball

London Clay

Benjamin Moore

Bear Creek

Farrow & Ball

London Clay

Behr

Burnished Pewter

Farrow & Ball

London Clay

Glidden

Eagle Eye

Farrow & Ball

London Clay

Glidden

Bold Brandy

Farrow & Ball

London Clay

Behr

Dignified Purple

Farrow & Ball

London Clay

Sherwin Williams

Brainstorm Bronze

Farrow & Ball

London Clay

Sherwin Williams

Folkstone

Farrow & Ball

London Clay

Sherwin Williams

Browse Brown

Farrow & Ball

London Clay

Sherwin Williams

Cocoon

Farrow & Ball

London Clay

Benjamin Moore

Dash of Pepper

Farrow & Ball

London Clay

Behr

Tibetan Temple

Farrow & Ball

London Clay

Benjamin Moore

Pinch of Spice