Benjamin Moore

Greenhow Vermillion

CW-340

Greenhow Vermillion is a deep red with warm undertones that lean slightly toward orange rather than blue or purple. With an LRV of 14.58, this is a dark, saturated color that works best on accent walls, in dining rooms, or in libraries where its bold presence can be balanced by lighter elements. It coordinates with Benjamin Moore White Dove for contrast, Ballet White for a softer neutral, Kendall Charcoal for depth, and Hale Navy for a rich complementary pairing.

Brand

Benjamin Moore

Code

CW-340

Collection

Williamsburg Paint Color Collection

Greenhow Vermillion in Different Light

Artificial Lighting

Bedroom scene to simulate Benjamin Moore Greenhow Vermillion under artificial light

Natural Lighting

Living room scene to simulate Benjamin Moore Greenhow Vermillion under natural light

Technical Specifications

Undertones

Type

Red

Strength

High

Temperature

warm

Hue Angle

2°

Red Family

Lightness

46%

Medium

Saturation

47%

Moderate

LRV

14.6
0%100%
Very Dark
Dark
Medium
Light
Very Light
White
Color Position
Saturation →
Lightness →

Color Codes

HEX
#AD433F
RGB Decimal
173, 67, 63
RGB Percent
67.8%, 26.3%, 24.7%
HSL
2.2, 46.6%, 46.3%
HSV
2.2, 63.6%, 67.8%
CMYK
0.0%, 61.3%, 63.6%, 32.2%
YIQ
98.2, 64.5, 21.1
XYZ
20.14, 13.26, 6.20
CIE Lab
43.15, 43.13, 25.04
CIE Luv
43.15, 79.19, 18.98
Hunter Lab
36.41, 38.11, 14.54
Decimal
11354943
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