Benjamin Moore

Greenhow Vermillion

CW-340

Greenhow Vermillion is a deep red with warm undertones that lean slightly toward orange rather than blue or purple. With an LRV of 14.58, this is a dark, saturated color that works best on accent walls, in dining rooms, or in libraries where its bold presence can be balanced by lighter elements. It coordinates with Benjamin Moore White Dove for contrast, Ballet White for a softer neutral, Kendall Charcoal for depth, and Hale Navy for a rich complementary pairing.

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Brand

Benjamin Moore

Code

CW-340

Collection

Williamsburg Paint Color Collection

Greenhow Vermillion in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Benjamin Moore Greenhow Vermillion under artificial light

Light Temperature: 2700K

Natural Lighting

Living room scene to simulate Benjamin Moore Greenhow Vermillion under natural light

Light Temperature: 4500K

Technical Specifications

Undertones

Type

Red

Strength

High

Temperature

warm

Hue Angle

2°

Red Family

Lightness

46%

Medium

Saturation

47%

Moderate

LRV

14.6

0%100%

Very Dark

Dark

Medium

Light

Very Light

White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position

Saturation →

Lightness →

Color Codes

HEX

#AD433F

RGB Decimal

173, 67, 63

RGB Percent

67.8%, 26.3%, 24.7%

HSL

2.2, 46.6%, 46.3%

HSV

2.2, 63.6%, 67.8%

CMYK

0.0%, 61.3%, 63.6%, 32.2%

YIQ

98.2, 64.5, 21.1

XYZ

20.14, 13.26, 6.20

CIE Lab

43.15, 43.13, 25.04

CIE Luv

43.15, 79.19, 18.98

Hunter Lab

36.41, 38.11, 14.54

Decimal

11354943

Coordinating Colors and Color Palettes

Darker Shades

Monochromatic dark

Greenhow Vermillion Autumn Ridge Bolero Cottage Red

Lighter Shades

Monochromatic light

Greenhow Vermillion Bubble Tea Venetian Rose Lotus Flower

Complementary

Opposite on color wheel

Greenhow Vermillion Aquarium Grand Canal Tropical Splash

Analogous

Adjacent colors

Greenhow Vermillion Vintage Lincoln Crushed Berries Willow Herb

Warm Shades

Warm spectrum

Greenhow Vermillion Crushed Berries Twilight Magenta Mad About Magenta

Closest Paint Matches

Cross-brand matches are close, never exact. Each brand uses different bases and sheens, so sample before you buy gallons.

Benjamin Moore

Greenhow Vermillion

Benjamin Moore

Chili Pepper

Benjamin Moore

Greenhow Vermillion

Benjamin Moore

Moroccan Red

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Greenhow Vermillion

Glidden

Rum Punch

Benjamin Moore

Greenhow Vermillion

Benjamin Moore

Ladybug Red

Benjamin Moore

Greenhow Vermillion

Benjamin Moore

King's Red

Benjamin Moore

Greenhow Vermillion

Benjamin Moore

Shy Cherry

Benjamin Moore

Greenhow Vermillion

Sherwin Williams

Red Tomato

Benjamin Moore

Greenhow Vermillion

Valspar

Red Ochre

Benjamin Moore

Greenhow Vermillion

Glidden

Red Gumball

Benjamin Moore

Greenhow Vermillion

Glidden

Teaberry Blossom

Benjamin Moore

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Behr

Stiletto Love

Benjamin Moore

Greenhow Vermillion

Behr

No More Drama

Benjamin Moore

Greenhow Vermillion

Glidden

Rum Raisin