Benjamin Moore

Cochineal Red

CW-330

Cochineal Red is a deep red with warm undertones and high saturation. With an LRV of 12.94, it reads dark and concentrated. It suits dining rooms, libraries, or accent walls where a historic red is acceptable.

White Dove and Simply White keep trim bright. Kendall Charcoal and Amherst Gray add depth, while Saybrook Sage provides a muted green counterpoint.

Brand

Benjamin Moore

Code

CW-330

Collection

Williamsburg Paint Color Collection

Cochineal Red in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Benjamin Moore Cochineal Red under artificial light

Natural Lighting

Living room scene to simulate Benjamin Moore Cochineal Red under natural light

Technical Specifications

Undertones

Type

Red

Strength

High

Temperature

warm

Hue Angle

8°

Red Family

Lightness

41%

Medium

Saturation

53%

Saturated

LRV

12.9
0%100%
Very Dark
Dark
Medium
Light
Very Light
White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position
Saturation →
Lightness →

Color Codes

HEX
#9E3F31
RGB Decimal
158, 63, 49
RGB Percent
62.0%, 24.7%, 19.2%
HSL
7.7, 52.7%, 40.6%
HSV
7.7, 69.0%, 62.0%
CMYK
0.0%, 60.1%, 69.0%, 38.0%
YIQ
89.8, 61.1, 15.7
XYZ
16.43, 11.05, 4.17
CIE Lab
39.66, 38.64, 28.54
CIE Luv
39.66, 72.11, 21.87
Hunter Lab
33.24, 32.87, 15.20
Decimal
10370865

Coordinating Colors and Color Palettes