Benjamin Moore

Americana

770

Americana by Benjamin Moore is a deep teal blue with an LRV of 17.22, which means it absorbs most light and reads as a dark, saturated tone on the wall. The undertones are firmly cool, sitting between blue and green without pulling too far in either direction. It works well in libraries, dining rooms, and bedrooms where a sense of depth is the goal, and it can also anchor cabinetry or built-ins.

For contrast, pair it with Benjamin Moore's Manchester Tan or Edgecomb Gray; for a coordinated cool palette, Wythe Blue, Georgian Green, and Caliente work well alongside it.

Brand

Benjamin Moore

Code

770

Collection

Benjamin Moore Classics

Americana in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Benjamin Moore Americana under artificial light

Natural Lighting

Living room scene to simulate Benjamin Moore Americana under natural light

Technical Specifications

Undertones

Type

Cyan/Teal

Strength

High

Temperature

cool

Hue Angle

193°

Cyan Family

Lightness

29%

Dark

Saturation

100%

Highly Saturated

LRV

17.2
0%100%
Very Dark
Dark
Medium
Light
Very Light
White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position
Saturation →
Lightness →

Color Codes

HEX
#007594
RGB Decimal
0, 117, 148
RGB Percent
0.0%, 45.9%, 58.0%
HSL
192.6, 100.0%, 29.0%
HSV
192.6, 100.0%, 58.0%
CMYK
100.0%, 20.9%, 0.0%, 42.0%
YIQ
85.6, -79.7, -15.0
XYZ
11.71, 14.86, 30.27
CIE Lab
45.44, -16.07, -24.59
CIE Luv
45.44, -31.87, -33.88
Hunter Lab
38.55, -11.55, -23.49
Decimal
30100

Coordinating Colors and Color Palettes

Darker Shades

Monochromatic dark