Sherwin Williams

Morning Glory

SW 6971

Morning Glory is a cool-toned purple with pronounced blue undertones, registering an LRV of 8, which places it firmly in the deep end of the spectrum. This level of saturation absorbs significant ambient light, making it best suited for accent walls, home offices, or formal dining rooms where controlled drama is appropriate. The blue undertones keep it from reading as overly violet under cooler lighting.

It coordinates well with Sherwin-Williams Alabaster, Greek Villa, Tradewind, Anchors Aweigh, and Samovar Silver for balanced contrast.

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Brand

Sherwin Williams

Code

SW 6971

Morning Glory in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Sherwin Williams Morning Glory under artificial light

Light Temperature: 2700K

Natural Lighting

Living room scene to simulate Sherwin Williams Morning Glory under natural light

Light Temperature: 4500K

Technical Specifications

Undertones

Type

Blue

Strength

High

Temperature

cool

Hue Angle

226°

Blue Family

Lightness

37%

Dark

Saturation

36%

Moderate

LRV

8.0

0%100%

Very Dark

Dark

Medium

Light

Very Light

White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position

Saturation →

Lightness →

Color Codes

HEX

#3C4C80

RGB Decimal

60, 76, 128

RGB Percent

23.5%, 29.8%, 50.2%

HSL

225.9, 36.2%, 36.9%

HSV

225.9, 53.1%, 50.2%

CMYK

53.1%, 40.6%, 0.0%, 49.8%

YIQ

77.1, -26.3, 12.8

XYZ

8.34, 7.69, 21.47

CIE Lab

33.32, 9.62, -31.36

CIE Luv

33.32, -8.82, -43.50

Hunter Lab

27.73, 6.89, -30.36

Decimal

3951744

Coordinating Colors and Color Palettes

Darker Shades

Monochromatic dark

Morning Glory Tanzanite Expressionism Admiral Blue

Lighter Shades

Monochromatic light

Morning Glory King's Robe Violets Are Blue Safe Haven

Complementary

Opposite on color wheel

Morning Glory Trellis Climber Night Owl Luxurious Gold

Analogous

Adjacent colors

Morning Glory Izmir Purple Aristocratic Comtesse

Cool Shades

Cool spectrum

Morning Glory Izmir Purple Gentle Violet Comtesse

Closest Paint Matches

Cross-brand matches are close, never exact. Each brand uses different bases and sheens, so sample before you buy gallons.

Sherwin Williams

Morning Glory

Behr

Tanzanite

Sherwin Williams

Morning Glory

Behr

Expressionism

Sherwin Williams

Morning Glory

Behr

Boudoir Blue

Sherwin Williams

Morning Glory

Benjamin Moore

Basic Blue

Sherwin Williams

Morning Glory

Valspar

Merlins Robes

Sherwin Williams

Morning Glory

Benjamin Moore

Blueberry Hill

Sherwin Williams

Morning Glory

Glidden

Blue Jewel

Sherwin Williams

Morning Glory

Glidden

Daring Indigo

Sherwin Williams

Morning Glory

Behr

Mozart

Sherwin Williams

Morning Glory

Glidden

Dragonfly

Sherwin Williams

Morning Glory

Benjamin Moore

Delphinium

Sherwin Williams

Morning Glory

Benjamin Moore

Southern Belle

Sherwin Williams

Morning Glory

Behr

Admiral Blue

Sherwin Williams

Morning Glory

Benjamin Moore

New York State of Mind