Blue Chip

Blue Chip (hex #016EA7) is a vivid, saturated blue with subtle purple undertones that push it slightly cooler than a standard mid-blue. At an LRV of 13, it absorbs significant light, producing a rich, concentrated appearance on surfaces. Its intensity makes it well-suited for accent applications or feature walls where a strong color statement is needed.

For clean contrast, pairing it with Extra White produces sharp definition, while analogous blues like Indigo Batik or Dynamic Blue create layered, tonal depth. Softer neutrals such as Agreeable Gray or Accessible Beige allow the blue to remain the dominant focal point.