Benjamin Moore

Wild Aster

1240 / AF-260

Wild Aster (Benjamin Moore) is a pale pink with a gray undertone that gives it neutral versatility uncommon in pink-family colors. It holds an LRV of 70.47, reflecting a substantial amount of light and reading as an airy, high-value tone in most lighting conditions. The hex value #E8D9D4 indicates a muted red-yellow bias tempered by gray.

Recommended same-brand pairings include White Dove, Classic Gray, Black Raspberry, Newburg Green, and Balboa Mist, spanning soft neutrals for tonal unity and saturated hues for accent contrast.

Brand

Benjamin Moore

Code

1240 / AF-260

Collection

Benjamin Moore Classics

Wild Aster in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Benjamin Moore Wild Aster under artificial light

Natural Lighting

Living room scene to simulate Benjamin Moore Wild Aster under natural light

Technical Specifications

Undertones

Type

Red

Strength

High

Temperature

warm

Hue Angle

15°

Red Family

Lightness

87%

Light

Saturation

30%

Moderate

LRV

70.5
0%100%
Very Dark
Dark
Medium
Light
Very Light
White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position
Saturation →
Lightness →

Color Codes

HEX
#E8D9D4
RGB Decimal
232, 217, 212
RGB Percent
91.0%, 85.1%, 83.1%
HSL
15.0, 30.3%, 87.1%
HSV
15.0, 8.6%, 91.0%
CMYK
0.0%, 6.5%, 8.6%, 9.0%
YIQ
220.9, 10.5, 1.6
XYZ
69.98, 71.53, 72.41
CIE Lab
87.74, 4.31, 4.30
CIE Luv
87.74, 9.05, 5.68
Hunter Lab
84.58, 4.32, 4.17
Decimal
15260116

Coordinating Colors and Color Palettes

Darker Shades

Monochromatic dark

Lighter Shades

Monochromatic light

Complementary

Opposite on color wheel