Benjamin Moore

Bull's Eye Red

2002-20

Bull's Eye Red is a saturated red with orange-pink undertones that push it slightly warm. With an LRV of 18.33, it reads dark and strong, especially on large wall areas. It is commonly used on accent walls, dining rooms, or entry spaces where higher chroma is acceptable.

Pair it with Benjamin Moore Chantilly Lace and Edgecomb Gray to control contrast. Hunter Green, Caliente, or Coral Gables can be used in adjacent rooms for coordinated warmth.

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Brand

Benjamin Moore

Code

2002-20

Collection

Color Preview

Bull's Eye Red in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Benjamin Moore Bull's Eye Red under artificial light

Light Temperature: 2700K

Natural Lighting

Living room scene to simulate Benjamin Moore Bull's Eye Red under natural light

Light Temperature: 4500K

Technical Specifications

Undertones

Type

Red

Strength

High

Temperature

warm

Hue Angle

1°

Red Family

Lightness

54%

Medium

Saturation

67%

Saturated

LRV

18.3

0%100%

Very Dark

Dark

Medium

Light

Very Light

White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position

Saturation →

Lightness →

Color Codes

HEX

#D93E3C

RGB Decimal

217, 62, 60

RGB Percent

85.1%, 24.3%, 23.5%

HSL

0.8, 67.4%, 54.3%

HSV

0.8, 72.4%, 85.1%

CMYK

0.0%, 71.4%, 72.4%, 14.9%

YIQ

108.1, 93.0, 32.1

XYZ

31.15, 18.52, 6.21

CIE Lab

50.12, 59.72, 37.03

CIE Luv

50.12, 118.93, 26.39

Hunter Lab

43.04, 57.96, 20.85

Decimal

14237244

Coordinating Colors and Color Palettes

Darker Shades

Monochromatic dark

Bull's Eye Red Vermilion Ruby Red Fabulous Red

Lighter Shades

Monochromatic light

Bull's Eye Red Sugar Poppy Infatuation Powder Blush

Complementary

Opposite on color wheel

Bull's Eye Red Caicos Turquoise Palm Coast Teal Blue Sarong

Analogous

Adjacent colors

Bull's Eye Red Jack O'Lantern Hot Lips Asparagus

Closest Paint Matches

Cross-brand matches are close, never exact. Each brand uses different bases and sheens, so sample before you buy gallons.

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