Sherwin Williams

Virtual Taupe

SW 7039

Virtual Taupe is a mid-tone neutral that sits between brown and gray, with balanced warm and cool undertones driven by a reddish-brown base moderated by gray. Its LRV of 20 places it in the darker mid-range, absorbing more light than it reflects and producing a grounded tone on walls. The undertone complexity means this color can shift between warmer and cooler readings depending on ambient lighting.

It is commonly used in living rooms, hallways, and on cabinetry. Sherwin-Williams Alabaster and Greek Villa provide clean contrast, while Keystone Gray, Tony Taupe, and Naval offer layered coordination.

Brand

Sherwin Williams

Code

SW 7039

Collection

Holiday Inn Scheme 1, Contemporary Color Scheme

Virtual Taupe in Real Homes (16 Photos)

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Virtual Taupe in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Sherwin Williams Virtual Taupe under artificial light

Natural Lighting

Living room scene to simulate Sherwin Williams Virtual Taupe under natural light

Technical Specifications

Undertones

Type

Orange

Strength

Low

Temperature

warm

Hue Angle

30°

Orange Family

Lightness

48%

Medium

Saturation

13%

Very Muted

LRV

20.0
0%100%
Very Dark
Dark
Medium
Light
Very Light
White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position
Saturation →
Lightness →

Color Codes

HEX
#8A7A6A
RGB Decimal
138, 122, 106
RGB Percent
54.1%, 47.8%, 41.6%
HSL
30.0, 13.1%, 47.8%
HSV
30.0, 23.2%, 54.1%
CMYK
0.0%, 11.6%, 23.2%, 45.9%
YIQ
125.0, 14.7, -1.6
XYZ
20.04, 20.36, 16.51
CIE Lab
52.25, 3.44, 11.01
CIE Luv
52.25, 10.82, 13.82
Hunter Lab
45.13, 2.81, 8.07
Decimal
9075306

Coordinating Colors and Color Palettes