Sherwin Williams

Rita's Rouge

SW 9003

Rita's Rouge is a mid-toned red from Sherwin-Williams with pink undertones that soften its warmth. It has a Light Reflectance Value of 24, giving it enough depth to function as a statement color without being as dark as burgundy. The pink undertone prevents it from reading as orange-red and adds a slightly dusty quality.

It can be applied on accent walls, in dining rooms, or on front doors. Rita's Rouge coordinates with Sherwin-Williams Alabaster and Creamy for neutral contrast, Naval for a deep blue complement, and Secret Garden as a muted green counterpoint.

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Brand

Sherwin Williams

Code

SW 9003

Rita's Rouge in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Sherwin Williams Rita's Rouge under artificial light

Light Temperature: 2700K

Natural Lighting

Living room scene to simulate Sherwin Williams Rita's Rouge under natural light

Light Temperature: 4500K

Technical Specifications

Undertones

Type

Red

Strength

High

Temperature

warm

Hue Angle

356°

Red Family

Lightness

59%

Medium

Saturation

35%

Moderate

LRV

24.0

0%100%

Very Dark

Dark

Medium

Light

Very Light

White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position

Saturation →

Lightness →

Color Codes

HEX

#BA7176

RGB Decimal

186, 113, 118

RGB Percent

72.9%, 44.3%, 46.3%

HSL

355.9, 34.6%, 58.6%

HSV

355.9, 39.2%, 72.9%

CMYK

0.0%, 39.2%, 36.6%, 27.1%

YIQ

135.4, 41.9, 17.0

XYZ

29.42, 23.56, 20.14

CIE Lab

55.64, 29.44, 9.57

CIE Luv

55.64, 48.99, 7.27

Hunter Lab

48.54, 26.68, 7.30

Decimal

12218742

Coordinating Colors and Color Palettes

Darker Shades

Monochromatic dark

Rita's Rouge Cherry Kisses Powder Room Roasted Pepper

Lighter Shades

Monochromatic light

Rita's Rouge Pink Cocoa Cupcake Beloved Pink Berry Taffy

Complementary

Opposite on color wheel

Rita's Rouge Enchanted Isle Semi-Precious Jamaican Aqua

Analogous

Adjacent colors

Rita's Rouge Sugar Maple Felicia Lilianna

Warm Shades

Warm spectrum

Rita's Rouge Felicia Rock Star Pink Berries Galore

Closest Paint Matches

Cross-brand matches are close, never exact. Each brand uses different bases and sheens, so sample before you buy gallons.

Sherwin Williams

Rita's Rouge

Glidden

Lush Rose

Sherwin Williams

Rita's Rouge

Glidden

Cranberry

Sherwin Williams

Rita's Rouge

Behr

Cherry Fizz

Sherwin Williams

Rita's Rouge

Benjamin Moore

Burgundy Rose

Sherwin Williams

Rita's Rouge

Glidden

Earth Rose

Sherwin Williams

Rita's Rouge

Behr

Red Gerbera

Sherwin Williams

Rita's Rouge

Benjamin Moore

Badlands

Sherwin Williams

Rita's Rouge

Behr

Heirloom

Sherwin Williams

Rita's Rouge

Sherwin Williams

Coral Clay

Sherwin Williams

Rita's Rouge

Glidden

Briar Rose

Sherwin Williams

Rita's Rouge

Valspar

Romantic Rose

Sherwin Williams

Rita's Rouge

Benjamin Moore

Prom Dress

Sherwin Williams

Rita's Rouge

Behr

Smell The Roses

Sherwin Williams

Rita's Rouge

Benjamin Moore

Cinco de Mayo

Sherwin Williams

Rita's Rouge

Glidden

Horizon Glow