Benjamin Moore

Velvet Plum

CSP-420

Velvet Plum (Benjamin Moore) is a deep, smoky purple with noticeable red undertones that pull it toward a warm mauve-brown range. Its LRV of 12.45 places it in the darker portion of the mid-tone spectrum, absorbing a significant amount of light while still reading as distinctly chromatic rather than near-black. The red content in its base prevents it from feeling strictly cool, giving it a muted warmth uncommon in most purples.

Hale Navy, Dragon's Breath, Balboa Mist, Classic Gray, and Kendall Charcoal from Benjamin Moore all pair effectively, offering contrast or tonal harmony depending on placement.

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Brand

Benjamin Moore

Code

CSP-420

Collection

Color Stories

Velvet Plum in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Benjamin Moore Velvet Plum under artificial light

Light Temperature: 2700K

Natural Lighting

Living room scene to simulate Benjamin Moore Velvet Plum under natural light

Light Temperature: 4500K

Technical Specifications

Undertones

Type

Red

Strength

Low

Temperature

warm

Hue Angle

10°

Red Family

Lightness

38%

Dark

Saturation

13%

Very Muted

LRV

12.4

0%100%

Very Dark

Dark

Medium

Light

Very Light

White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position

Saturation →

Lightness →

Color Codes

HEX

#6D5854

RGB Decimal

109, 88, 84

RGB Percent

42.7%, 34.5%, 32.9%

HSL

9.6, 13.0%, 37.8%

HSV

9.6, 22.9%, 42.7%

CMYK

0.0%, 19.3%, 22.9%, 57.3%

YIQ

93.8, 13.8, 3.2

XYZ

11.40, 10.87, 9.89

CIE Lab

39.36, 7.93, 5.56

CIE Luv

39.36, 13.05, 5.62

Hunter Lab

32.97, 5.94, 3.80

Decimal

7166036

Coordinating Colors and Color Palettes

Darker Shades

Monochromatic dark

Velvet Plum Incense Stick Tucker Chocolate Rockweed

Lighter Shades

Monochromatic light

Velvet Plum Dutch Cocoa Heliotrope Oyster Bay

Complementary

Opposite on color wheel

Velvet Plum Mediterranean to the Tarmac Seaside Resort

Analogous

Adjacent colors

Velvet Plum Pantalon Fine Wine Winning Ticket

Closest Paint Matches

Cross-brand matches are close, never exact. Each brand uses different bases and sheens, so sample before you buy gallons.

Benjamin Moore

Velvet Plum

Behr

Grand Plum

Benjamin Moore

Velvet Plum

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Oiled Teak

Benjamin Moore

Velvet Plum

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Bistro

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Velvet Plum

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Desert Shadows

Benjamin Moore

Velvet Plum

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Museum

Benjamin Moore

Velvet Plum

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Briar Wood

Benjamin Moore

Velvet Plum

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Natural Bark

Benjamin Moore

Velvet Plum

Sherwin Williams

Homestead Brown

Benjamin Moore

Velvet Plum

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Swiss Brown

Benjamin Moore

Velvet Plum

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Aging Barrel

Benjamin Moore

Velvet Plum

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Rosy Sandstone

Benjamin Moore

Velvet Plum

Glidden

Coffee House

Benjamin Moore

Velvet Plum

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Underground