Paint Color Consultants

Benjamin Moore

Pure White

OC-64 / 870

Pure White (OC-64) from Benjamin Moore is a cool white tempered by soft gray undertones that prevent it from appearing harsh. Its LRV of 78.94 delivers strong reflectivity, making it functional in north-facing rooms or spaces with limited natural light. The gray influence keeps it grounded under varied lighting, distinguishing it from brighter, more clinical whites.

It works effectively on trim, ceilings, and full walls in modern interiors. Pair it with Stonington Gray or Gray Owl for a tonal progression, or contrast it against Hale Navy or Kendall Charcoal for added depth.
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Brand

Benjamin Moore

Code

OC-64 / 870

Collection

Off White Collection

Pure White in Real Homes (17 Photos)

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Pure White in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Benjamin Moore Pure White under artificial light

Natural Lighting

Living room scene to simulate Benjamin Moore Pure White under natural light

Technical Specifications

Undertones

Type

Green

Strength

Low

Temperature

neutral

Hue Angle

100°

Green Family

Lightness

90%

Light

Saturation

6%

Very Muted

LRV

78.9
0%100%
Very Dark
Dark
Medium
Light
Very Light
White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position
Saturation →
Lightness →

Color Codes

HEX
#E5E7E4
RGB Decimal
229, 231, 228
RGB Percent
89.8%, 90.6%, 89.4%
HSL
100.0, 5.9%, 90.0%
HSV
100.0, 1.3%, 90.6%
CMYK
0.9%, 0.0%, 1.3%, 9.4%
YIQ
230.1, -0.2, -1.4
XYZ
74.89, 79.41, 84.78
CIE Lab
91.42, -1.20, 1.21
CIE Luv
91.42, -0.96, 2.07
Hunter Lab
89.11, -1.21, 1.22
Decimal
15067108

Coordinating Colors and Color Palettes

Darker Shades

Monochromatic dark

Pure WhiteSleigh BellsSharkskinCarolina Gull

Lighter Shades

Monochromatic light

Pure WhiteMountainscapeSilent WhiteWhite Sash

Complementary

Opposite on color wheel

Pure WhiteMirror BallElephant in the RoomHampstead Heath

Analogous

Adjacent colors

Pure WhiteDusting PowderCool GrayGenesis White

Closest Paint Matches

Cross-brand matches are close, never exact. Each brand uses different bases and sheens, so sample before you buy gallons.

Benjamin Moore

Pure White

Benjamin Moore

Mountainscape

Benjamin Moore

Pure White

Behr

Silent White

Benjamin Moore

Pure White

Glidden

Radisson

Benjamin Moore

Pure White

Valspar

White Sash

Benjamin Moore

Pure White

Benjamin Moore

Gray Lake

Benjamin Moore

Pure White

Valspar

Teapot

Benjamin Moore

Pure White

Behr

Ambience White

Benjamin Moore

Pure White

Behr

Nimbus Cloud

Benjamin Moore

Pure White

Glidden

Gray Whisper

Benjamin Moore

Pure White

Glidden

Moon Lily

Benjamin Moore

Pure White

Glidden

Poetic License

Benjamin Moore

Pure White

Benjamin Moore

White Wisp

Benjamin Moore

Pure White

Behr

Wind Chill

Benjamin Moore

Pure White

Benjamin Moore

Winter White

Benjamin Moore

Pure White

Glidden

Pegasus

Benjamin Moore

Pure White

Glidden

Windswept Beach