Benjamin Moore

Pure White

OC-64 / 870

Pure White (OC-64) from Benjamin Moore is a cool white tempered by soft gray undertones that prevent it from appearing harsh. Its LRV of 78.94 delivers strong reflectivity, making it functional in north-facing rooms or spaces with limited natural light. The gray influence keeps it grounded under varied lighting, distinguishing it from brighter, more clinical whites.

It works effectively on trim, ceilings, and full walls in modern interiors. Pair it with Stonington Gray or Gray Owl for a tonal progression, or contrast it against Hale Navy or Kendall Charcoal for added depth.

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Brand

Benjamin Moore

Code

OC-64 / 870

Collection

Off White Collection

Pure White in Real Homes (17 Photos)

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Pure White in Different Light

Artificial Lighting

Bedroom scene to simulate Benjamin Moore Pure White under artificial light

Light Temperature: 2700K

Natural Lighting

Living room scene to simulate Benjamin Moore Pure White under natural light

Light Temperature: 4500K

Technical Specifications

Undertones

Type

Green

Strength

Low

Temperature

neutral

Hue Angle

100°

Green Family

Lightness

90%

Light

Saturation

Very Muted

LRV

78.9

0%100%

Very Dark

Dark

Medium

Light

Very Light

White

Color Position

Saturation →

Lightness →

Color Codes

HEX

#E5E7E4

RGB Decimal

229, 231, 228

RGB Percent

89.8%, 90.6%, 89.4%

HSL

100.0, 5.9%, 90.0%

HSV

100.0, 1.3%, 90.6%

CMYK

0.9%, 0.0%, 1.3%, 9.4%

YIQ

230.1, -0.2, -1.4

XYZ

74.89, 79.41, 84.78

CIE Lab

91.42, -1.20, 1.21

CIE Luv

91.42, -0.96, 2.07

Hunter Lab

89.11, -1.21, 1.22

Decimal

15067108

Coordinating Colors and Color Palettes

Darker Shades

Monochromatic dark

Pure White Sleigh Bells Sharkskin Carolina Gull

Lighter Shades

Monochromatic light

Pure White Mountainscape Silent White White Sash

Complementary

Opposite on color wheel

Pure White Mirror Ball Elephant in the Room Hampstead Heath

Analogous

Adjacent colors

Pure White Dusting Powder Cool Gray Genesis White

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Preview Your Space

Visualize Before You Decide

Preview how paint colors and design ideas may look in a real space before committing. Visual comparisons can help narrow options and reduce costly mistakes.