Behr

Ultra Pure White

UPW

Ultra Pure White is Behr's highest-reflectance white, with an LRV of 97.4 and a slightly cool, near-neutral base. It delivers maximum brightness without shifting noticeably blue or yellow, and its color temperature of approximately 5300K places it close to natural daylight. This makes it a functional choice for ceilings, trim, and gallery-style walls where consistent brightness is needed.

It can serve as a clean counterpoint to deeper wall colors in the same space. It works alongside Behr Whisper White and Behr Weathered White for tonal variation, and contrasts well with Behr Very Navy, Behr Thundercloud, or Behr Toasty Gray.

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Color Codes

HEX

#f8f9f3

RGB Decimal

248, 249, 243

RGB Percent

97.3%, 97.6%, 95.3%

HSL

70.0, 33.3%, 96.5%

HSV

70.0, 2.4%, 97.6%

CMYK

0.4%, 0.0%, 2.4%, 2.4%

YIQ

248.0, 1.3, -2.1

XYZ

88.76, 94.18, 98.29

CIE Lab

97.70, -1.37, 2.75

CIE Luv

97.70, -0.23, 4.47

Hunter Lab

97.05, -1.42, 2.82

Decimal

16316915

Ultra Pure White in Real Homes (23 Photos)

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Ultra Pure White in Different Light

Light temperature is measured in Kelvin: a warm 2700K bulb pulls colors toward yellow, while 5000K daylight reads cooler and truer. Check the color at the time of day you actually use the room.

Artificial Lighting

Bedroom scene to simulate Behr Ultra Pure White under artificial light

Light Temperature: 2700K

Natural Lighting

Living room scene to simulate Behr Ultra Pure White under natural light

Light Temperature: 4500K

Technical Specifications

Undertones

Type

Yellow

Strength

High

Temperature

warm

Hue Angle

70°

Yellow Family

Lightness

97%

Light

Saturation

33%

Moderate

LRV

97.4

0%100%

Very Dark

Dark

Medium

Light

Very Light

White

LRV measures how much light a color reflects, from 0 (black) to 100 (pure white). Below about 50 a color needs good lighting to avoid going flat, 60 and up helps brighten a room, and most whites sit above 80.

Color Position

Saturation →

Lightness →

Coordinating Colors and Color Palettes

Darker Shades

Monochromatic dark

Ultra Pure White Airy Green Zen Garden Green Curry

Lighter Shades

Monochromatic light

Ultra Pure White Moth's Wing Calcium Sunbeam

Complementary

Opposite on color wheel

Ultra Pure White Will o' the Wisp French Lilac Air Castle

Analogous

Adjacent colors

Ultra Pure White Chilled Mint Vanilla Milkshake Italian Ice Green

Closest Paint Matches

Cross-brand matches are close, never exact. Each brand uses different bases and sheens, so sample before you buy gallons.

Behr

Ultra Pure White

Valspar

Ultra White

Behr

Ultra Pure White

Sherwin Williams

UltraWhite

Behr

Ultra Pure White

Sherwin Williams

High Reflective White

Behr

Ultra Pure White

Farrow & Ball

All White

Behr

Ultra Pure White

Valspar

New Ream

Behr

Ultra Pure White

Benjamin Moore

Chantilly Lace

Behr

Ultra Pure White

Benjamin Moore

Snowfall White

Behr

Ultra Pure White

Behr

Whipped Cream

Behr

Ultra Pure White

Valspar

Cuddle Down

Behr

Ultra Pure White

Benjamin Moore

Simply White

Behr

Ultra Pure White

Behr

Night Blooming Jasmine

Behr

Ultra Pure White

Behr

Crystal Cut